Brandwave

Image processing APIs:Which brands are most popular in search?

In August 2026, Cloudinary was the most searched among image processing APIs worldwide, with an estimated 201K branded searches and 86.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloudinary86.9%
  2. ImageKit9.6%
  3. imgix1.6%
  4. Uploadcare1.3%
  5. Filestack0.69%

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Share of SearchLeaderboard

Compare the APIs that transform and serve images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among image processing APIs worldwide, by month

Share of Search by month for Cloudinary, ImageKit. The figures are in the table below the chart.

View monthly share of search table
MonthCloudinaryImageKitimgixUploadcareFilestack
Oct 202583.8%9.2%2.7%2.7%1.5%
Nov 202585.2%9.4%2.3%1.9%1.2%
Dec 202587.3%7.9%1.9%1.9%1%
Jan 202686.9%7.8%2.3%1.9%1%
Feb 202686%9.5%1.9%1.5%1%
Mar 202687.7%7.9%1.9%1.6%0.86%
Apr 202688.5%8%1.6%1.3%0.68%
May 202689.8%6.6%1.6%1.3%0.69%
Jun 202688.7%8%1.3%1.3%0.69%
Jul 202689%8%1.3%1%0.58%
Aug 202686.9%9.6%1.6%1.3%0.69%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cloudinary

    86.9%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  2. 2.ImageKit

    9.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.imgix

    1.6%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Uploadcare

    1.3%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Filestack

    0.69%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among image processing APIs worldwide?

In August 2026, Cloudinary was the most searched among image processing APIs worldwide, with an estimated 201K branded searches and 86.9% estimated Share of Search within this set. ImageKit is in 2nd place, 77.3 percentage points behind at 9.6% Share of Search.

Global image processing APIs, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cloudinary83.8% → 86.9%89.8%May 202683.8%Oct 20251st
ImageKit9.2% → 9.6%9.6%Aug 20266.6%May 20262nd
imgix2.7% → 1.6%2.7%Oct 20251.3%Jun 20263rd
Uploadcare2.7% → 1.3%2.7%Oct 20251%Jul 20264th
Filestack1.5% → 0.69%1.5%Oct 20250.58%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image processing APIs worldwide increased from 83.8% to 86.9%.
  • Across the 11 months ending August 2026, imgix’s estimated Share of Search among image processing APIs worldwide decreased from 2.7% to 1.6%.
  • Across the 11 months ending August 2026, Uploadcare’s estimated Share of Search among image processing APIs worldwide decreased from 2.7% to 1.3%.
  • Across the 11 months ending August 2026, Filestack’s estimated Share of Search among image processing APIs worldwide decreased from 1.5% to 0.69%.
  • Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image processing APIs worldwide peaked at 89.8% in May 2026 and was lowest at 83.8% in October 2025.
  • Across the 11 months ending August 2026, ImageKit’s estimated Share of Search among image processing APIs worldwide peaked at 9.6% in August 2026 and was lowest at 6.6% in May 2026.
  • Across the 11 months ending August 2026, imgix’s estimated Share of Search among image processing APIs worldwide peaked at 2.7% in October 2025 and was lowest at 1.3% in June 2026.
  • Across the 11 months ending August 2026, Uploadcare’s estimated Share of Search among image processing APIs worldwide peaked at 2.7% in October 2025 and was lowest at 1% in July 2026.
  • Across the 11 months ending August 2026, ImageKit held steady: its estimated Share of Search among image processing APIs worldwide moved less than 0.5 percentage points.

How did search popularity change for image processing APIs worldwide in August 2026?

  1. In August 2026, ImageKit gained estimated Share of Search among image processing APIs worldwide, from 8% to 9.6%.

  2. In August 2026, Cloudinary lost estimated Share of Search among image processing APIs worldwide, from 89% to 86.9%.

  3. Estimated monthly branded searches for Uploadcare worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Filestack worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  5. Estimated monthly branded searches for imgix worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

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