Cloudinary vs Filestack:Which is more popular by branded search?
In August 2026, Cloudinary had more branded searches than Filestack among image processing APIs worldwide. Cloudinary was estimated to have 201K branded searches compared to Filestack’s 1.6K, and held an 86.9% Share of Search versus Filestack’s 0.69%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cloudinary or Filestack?
Compare the APIs that transform and serve images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudinary, Filestack. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudinary | ImageKit | imgix | Uploadcare | Filestack |
|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 9.2% | 2.7% | 2.7% | 1.5% |
| Nov 2025 | 85.2% | 9.4% | 2.3% | 1.9% | 1.2% |
| Dec 2025 | 87.3% | 7.9% | 1.9% | 1.9% | 1% |
| Jan 2026 | 86.9% | 7.8% | 2.3% | 1.9% | 1% |
| Feb 2026 | 86% | 9.5% | 1.9% | 1.5% | 1% |
| Mar 2026 | 87.7% | 7.9% | 1.9% | 1.6% | 0.86% |
| Apr 2026 | 88.5% | 8% | 1.6% | 1.3% | 0.68% |
| May 2026 | 89.8% | 6.6% | 1.6% | 1.3% | 0.69% |
| Jun 2026 | 88.7% | 8% | 1.3% | 1.3% | 0.69% |
| Jul 2026 | 89% | 8% | 1.3% | 1% | 0.58% |
| Aug 2026 | 86.9% | 9.6% | 1.6% | 1.3% | 0.69% |
| Sep 2026 | — | — | — | — | — |
How has the Cloudinary and Filestack comparison changed over the last 12 months?
3 findings
- Cloudinary was ahead of Filestack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image processing APIs worldwide moved from 83.8% to 86.9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 11 months ending August 2026, Filestack’s estimated Share of Search among image processing APIs worldwide moved from 1.5% to 0.69%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
How did search popularity change for image processing APIs worldwide in August 2026?
2 changes
In August 2026, Cloudinary lost estimated Share of Search among image processing APIs worldwide, from 89% to 86.9%.
Estimated monthly branded searches for Filestack worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudinary’s and Filestack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudinary
1 branded search term
- cloudinary
Filestack
1 branded search term
- filestack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.