Cloudinary vs Kraken.io:Which is more popular?
In September 2026, Cloudinary had more branded searches than Kraken.io among website image optimization tools worldwide. Cloudinary had about 201,000 branded searches, while Kraken.io had 1,660. Cloudinary made up 32.6% of all website image optimization tool searches we track, and Kraken.io accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about website image optimization tools, Cloudinary appeared in three of the five answers and Kraken.io in none.
Who do people search for more?
Cloudinary, about 121 searches for every 1 for Kraken.io
Who does AI mention more?
Cloudinary, mentioned in 3 of 5 answers, Kraken.io in 0
Who does AI recommend more?
Cloudinary, the only one of the two named
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Top website image optimization tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cloudinary was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kraken.io did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TinyPNG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ShortPixel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cloudinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squoosh3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imagify1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kraken.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EWWW Image Optimizer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website image optimization tools
5 answers
Asked ChatGPT
“Which website image optimization tool should I use?”
Asked ChatGPT
“What are the best website image optimization tools?”
Asked ChatGPT
“What's the best website image optimization tool for faster page loading?”
Searched Google, AI Overview
“optimize website images”
Searched Google, AI Overview
“website image compressor”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cloudinary or Kraken.io more popular in search?
This chart shows how often people search Google for Cloudinary and Kraken.io by name. Each line represents a brand's share of searches for all seven website image optimization tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Cloudinary, Kraken.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyPNG | Cloudinary | Squoosh | Imagify | ShortPixel | Kraken.io | EWWW Image Optimizer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 26.9% | 14.8% | 2% | 4.7% | 0.33% | 0.48% |
| Nov 2025 | 49.5% | 31.6% | 14.2% | 1.9% | 2% | 0.27% | 0.46% |
| Dec 2025 | 50.7% | 31% | 13.9% | 1.5% | 2.2% | 0.26% | 0.38% |
| Jan 2026 | 48.3% | 30.5% | 16.7% | 1.5% | 2.5% | 0.26% | 0.37% |
| Feb 2026 | 48% | 29.3% | 16% | 1.5% | 4.5% | 0.25% | 0.43% |
| Mar 2026 | 52.4% | 27.3% | 15% | 1.3% | 3.5% | 0.22% | 0.32% |
| Apr 2026 | 47.6% | 31.9% | 17.5% | 1.3% | 1.2% | 0.22% | 0.31% |
| May 2026 | 48.6% | 31.4% | 17.2% | 1.3% | 1% | 0.18% | 0.31% |
| Jun 2026 | 55.9% | 27.1% | 14.9% | 0.9% | 0.86% | 0.15% | 0.21% |
| Jul 2026 | 66.7% | 20.5% | 11.2% | 0.68% | 0.66% | 0.09% | 0.16% |
| Aug 2026 | 63.8% | 20.7% | 13.9% | 0.69% | 0.64% | 0.14% | 0.2% |
| Sep 2026 | 42.6% | 32.6% | 21.9% | 1.3% | 0.99% | 0.27% | 0.26% |
How has the Cloudinary and Kraken.io comparison changed over the last 12 months?
3 findings
- Cloudinary was ahead of Kraken.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cloudinary’s share of searches among website image optimization tools worldwide moved from 26.9% to 32.6%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Kraken.io’s share of searches among website image optimization tools worldwide moved from 0.33% to 0.27%, and its estimated monthly branded searches moved from 2K to 1.7K.
How did search popularity change for website image optimization tools worldwide in September 2026?
2 changes
In September 2026, Cloudinary gained share of searches among website image optimization tools worldwide, from 20.7% to 32.6%.
In September 2026, Kraken.io rose from 7th to 6th among website image optimization tools worldwide.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Cloudinary’s and Kraken.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudinary
1 branded search term
- cloudinary
Kraken.io
5 branded search terms
- kraken image optimizer
- kraken io
- kraken.io
- kraken.io image compression
- kraken.io image optimizer
Other head-to-heads among website image optimization tools
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