Brandwave

Website image optimization tools:Which brands are most popular in search?

In August 2026, TinyPNG was the most searched among website image optimization tools worldwide, with an estimated 623K branded searches and 97.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TinyPNG97.5%
  2. Imagify1%
  3. ShortPixel0.98%
  4. EWWW Image Optimizer0.3%
  5. Kraken.io0.21%

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Share of SearchLeaderboard

Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among website image optimization tools worldwide, by month

Share of Search by month for TinyPNG. The figures are in the table below the chart.

View monthly share of search table
MonthTinyPNGImagifyShortPixelEWWW Image OptimizerKraken.io
Oct 202587.2%3.4%8%0.82%0.56%
Nov 202591.4%3.5%3.7%0.85%0.49%
Dec 202592.1%2.8%4%0.68%0.47%
Jan 202691.4%2.9%4.6%0.69%0.49%
Feb 202687.8%2.7%8.3%0.78%0.45%
Mar 202690.8%2.3%6%0.56%0.39%
Apr 202694%2.5%2.4%0.62%0.43%
May 202694.6%2.5%2%0.6%0.34%
Jun 202696.4%1.5%1.5%0.36%0.26%
Jul 202697.7%0.99%0.96%0.23%0.13%
Aug 202697.5%1%0.98%0.3%0.21%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.TinyPNG

    97.5%

    held 1st · 623K estimated branded searches · -22.7% vs prior month · -0.2 points

  2. 2.Imagify

    1%

    held 2nd · 6.7K estimated branded searches · -18.2% vs prior month · +0.1 points

  3. 3.ShortPixel

    0.98%

    held 3rd · 6.3K estimated branded searches · -21.2% vs prior month · 0 points

  4. 4.EWWW Image Optimizer

    0.3%

    held 4th · 1.9K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Kraken.io

    0.21%

    held 5th · 1.4K estimated branded searches · +25.7% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among website image optimization tools worldwide?

In August 2026, TinyPNG was the most searched among website image optimization tools worldwide, with an estimated 623K branded searches and 97.5% estimated Share of Search within this set. Imagify is in 2nd place, 96.4 percentage points behind at 1% Share of Search.

Global website image optimization tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TinyPNG87.2% → 97.5%97.7%Jul 202687.2%Oct 20251st
Imagify3.4% → 1%3.5%Nov 20250.99%Jul 20263rd → 2nd
ShortPixel8% → 0.98%8.3%Feb 20260.96%Jul 20262nd → 3rd
EWWW Image Optimizer0.82% → 0.3%0.85%Nov 20250.23%Jul 20264th
Kraken.io0.56% → 0.21%0.56%Oct 20250.13%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide increased from 87.2% to 97.5%.
  • Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide decreased from 3.4% to 1%.
  • Across the 11 months ending August 2026, ShortPixel’s estimated Share of Search among website image optimization tools worldwide decreased from 8% to 0.98%.
  • Across the 11 months ending August 2026, EWWW Image Optimizer’s estimated Share of Search among website image optimization tools worldwide decreased from 0.82% to 0.3%.
  • Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide peaked at 97.7% in July 2026 and was lowest at 87.2% in October 2025.
  • Across the 11 months ending August 2026, Imagify’s estimated Share of Search among website image optimization tools worldwide peaked at 3.5% in November 2025 and was lowest at 0.99% in July 2026.
  • Across the 11 months ending August 2026, ShortPixel’s estimated Share of Search among website image optimization tools worldwide peaked at 8.3% in February 2026 and was lowest at 0.96% in July 2026.
  • Across the 11 months ending August 2026, Imagify rose from 3rd to 2nd among website image optimization tools worldwide.
  • Across the 11 months ending August 2026, ShortPixel fell from 2nd to 3rd among website image optimization tools worldwide.
  • Across the 11 months ending August 2026, Kraken.io held steady: its estimated Share of Search among website image optimization tools worldwide moved less than 0.5 percentage points.

How did search popularity change for website image optimization tools worldwide in August 2026?

  1. Estimated monthly branded searches for TinyPNG worldwide rose 98.3% over 11 measured months, from 314K to 623K in August 2026.

  2. Estimated monthly branded searches for ShortPixel worldwide fell 78.3% over 11 measured months, from 28.9K to 6.3K in August 2026.

  3. Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.

  4. Estimated monthly branded searches for EWWW Image Optimizer worldwide fell 34.9% over 11 measured months, from 3K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026.

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