Squoosh vs TinyPNG:Which is searched more?
In September 2026, TinyPNG had more branded searches than Squoosh among website image optimization tools worldwide. TinyPNG had about 263,000 branded searches, while Squoosh had 135,000. TinyPNG made up 42.6% of all website image optimization tool searches we track, and Squoosh accounted for 21.9%. These are worldwide searches for English-language branded terms.
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Is Squoosh or TinyPNG more popular in search?
Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for TinyPNG, Squoosh. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyPNG | Cloudinary | Squoosh | Imagify | ShortPixel | Kraken.io | EWWW Image Optimizer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 26.9% | 14.8% | 2% | 4.7% | 0.33% | 0.48% |
| Nov 2025 | 49.5% | 31.6% | 14.2% | 1.9% | 2% | 0.27% | 0.46% |
| Dec 2025 | 50.7% | 31% | 13.9% | 1.5% | 2.2% | 0.26% | 0.38% |
| Jan 2026 | 48.3% | 30.5% | 16.7% | 1.5% | 2.5% | 0.26% | 0.37% |
| Feb 2026 | 48% | 29.3% | 16% | 1.5% | 4.5% | 0.25% | 0.43% |
| Mar 2026 | 52.4% | 27.3% | 15% | 1.3% | 3.5% | 0.22% | 0.32% |
| Apr 2026 | 47.6% | 31.9% | 17.5% | 1.3% | 1.2% | 0.22% | 0.31% |
| May 2026 | 48.6% | 31.4% | 17.2% | 1.3% | 1% | 0.18% | 0.31% |
| Jun 2026 | 55.9% | 27.1% | 14.9% | 0.9% | 0.86% | 0.15% | 0.21% |
| Jul 2026 | 66.7% | 20.5% | 11.2% | 0.68% | 0.66% | 0.09% | 0.16% |
| Aug 2026 | 63.8% | 20.7% | 13.9% | 0.69% | 0.64% | 0.14% | 0.2% |
| Sep 2026 | 42.6% | 32.6% | 21.9% | 1.3% | 0.99% | 0.27% | 0.26% |
How has the Squoosh and TinyPNG comparison changed over the last 12 months?
3 findings
- TinyPNG was ahead of Squoosh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Squoosh’s share of searches among website image optimization tools worldwide moved from 14.8% to 21.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
- Across the 12 months ending September 2026, TinyPNG’s share of searches among website image optimization tools worldwide moved from 50.8% to 42.6%, and its estimated monthly branded searches moved from 312K to 263K.
How did search popularity change for website image optimization tools worldwide in September 2026?
2 changes
In September 2026, Squoosh gained share of searches among website image optimization tools worldwide, from 13.9% to 21.9%.
In September 2026, TinyPNG lost share of searches among website image optimization tools worldwide, from 63.8% to 42.6%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Squoosh’s and TinyPNG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website image optimization tools
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