Brandwave

How popular isTinyPNG in search?

In August 2026, there were an estimated 623K branded searches for TinyPNG worldwide which is up 98.3% over the last 11 months. TinyPNG holds 97.5% estimated Share of Search among website image optimization tools worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TinyPNG97.5%
  2. Imagify1%
  3. ShortPixel0.98%
  4. EWWW Image Optimizer0.3%
  5. Kraken.io0.21%
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Which website image optimization tools compete with TinyPNG?

TinyPNG against website image optimization tools worldwide, by month

Share of Search by month for TinyPNG. The figures are in the table below the chart.

View monthly share of search table
MonthTinyPNGImagifyShortPixelEWWW Image OptimizerKraken.io
Oct 202587.2%3.4%8%0.82%0.56%
Nov 202591.4%3.5%3.7%0.85%0.49%
Dec 202592.1%2.8%4%0.68%0.47%
Jan 202691.4%2.9%4.6%0.69%0.49%
Feb 202687.8%2.7%8.3%0.78%0.45%
Mar 202690.8%2.3%6%0.56%0.39%
Apr 202694%2.5%2.4%0.62%0.43%
May 202694.6%2.5%2%0.6%0.34%
Jun 202696.4%1.5%1.5%0.36%0.26%
Jul 202697.7%0.99%0.96%0.23%0.13%
Aug 202697.5%1%0.98%0.3%0.21%
Sep 2026—————

  1. 1.TinyPNG

    97.5%

    held 1st · 623K estimated branded searches · -22.7% vs prior month · -0.2 points

  2. 2.Imagify

    1%

    held 2nd · 6.7K estimated branded searches · -18.2% vs prior month · +0.1 points

  3. 3.ShortPixel

    0.98%

    held 3rd · 6.3K estimated branded searches · -21.2% vs prior month · 0 points

  4. 4.EWWW Image Optimizer

    0.3%

    held 4th · 1.9K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Kraken.io

    0.21%

    held 5th · 1.4K estimated branded searches · +25.7% vs prior month · +0.1 points

Compare search popularity between TinyPNG and its closest rivals

How has branded search demand for TinyPNG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TinyPNG worldwide rose from 314K to 623K.
  • Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide increased from 87.2% to 97.5%.
  • Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide peaked at 97.7% in July 2026 and was lowest at 87.2% in October 2025.

How did search popularity change for website image optimization tools worldwide in August 2026?

  1. Estimated monthly branded searches for TinyPNG worldwide rose 98.3% over 11 measured months, from 314K to 623K in August 2026.

  2. Estimated monthly branded searches for ShortPixel worldwide fell 78.3% over 11 measured months, from 28.9K to 6.3K in August 2026.

  3. Estimated monthly branded searches for Imagify worldwide fell 45.4% over 11 measured months, from 12.2K to 6.7K in August 2026.

  4. Estimated monthly branded searches for EWWW Image Optimizer worldwide fell 34.9% over 11 measured months, from 3K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Kraken.io worldwide fell 32.5% over 11 measured months, from 2K to 1.4K in August 2026.

How is TinyPNG measured?

Brandwave collects information about searches that people make online using TinyPNG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • tinify
  • tiny png
  • tinypng
  • tinypng app
  • tinypng com
  • tinypng image compression
  • tinypng image optimizer
  • tinypng online
  • tinypng software

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How the Brand Demand Index is measured

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