Kraken.io vs TinyPNG:Which is more popular by branded search?
In August 2026, TinyPNG had more branded searches than Kraken.io among website image optimization tools worldwide. TinyPNG was estimated to have 623K branded searches compared to Kraken.io’s 1.4K, and held a 97.5% Share of Search versus Kraken.io’s 0.21%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Kraken.io vs TinyPNG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kraken.io or TinyPNG?
Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TinyPNG, Kraken.io. The figures are in the table below the chart.
View monthly share of search table
| Month | TinyPNG | Imagify | ShortPixel | EWWW Image Optimizer | Kraken.io |
|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 3.4% | 8% | 0.82% | 0.56% |
| Nov 2025 | 91.4% | 3.5% | 3.7% | 0.85% | 0.49% |
| Dec 2025 | 92.1% | 2.8% | 4% | 0.68% | 0.47% |
| Jan 2026 | 91.4% | 2.9% | 4.6% | 0.69% | 0.49% |
| Feb 2026 | 87.8% | 2.7% | 8.3% | 0.78% | 0.45% |
| Mar 2026 | 90.8% | 2.3% | 6% | 0.56% | 0.39% |
| Apr 2026 | 94% | 2.5% | 2.4% | 0.62% | 0.43% |
| May 2026 | 94.6% | 2.5% | 2% | 0.6% | 0.34% |
| Jun 2026 | 96.4% | 1.5% | 1.5% | 0.36% | 0.26% |
| Jul 2026 | 97.7% | 0.99% | 0.96% | 0.23% | 0.13% |
| Aug 2026 | 97.5% | 1% | 0.98% | 0.3% | 0.21% |
| Sep 2026 | — | — | — | — | — |
How has the Kraken.io and TinyPNG comparison changed over the last 12 months?
3 findings
- TinyPNG was ahead of Kraken.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kraken.io’s estimated Share of Search among website image optimization tools worldwide moved from 0.56% to 0.21%, and its estimated monthly branded searches moved from 2K to 1.4K.
- Across the 11 months ending August 2026, TinyPNG’s estimated Share of Search among website image optimization tools worldwide moved from 87.2% to 97.5%, and its estimated monthly branded searches moved from 314K to 623K.
How did search popularity change for website image optimization tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Kraken.io’s and TinyPNG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.