Brandwave

EWWW Image Optimizer vs TinyPNG:Which is more popular by branded search?

In August 2026, TinyPNG had more branded searches than EWWW Image Optimizer among website image optimization tools worldwide. TinyPNG was estimated to have 623K branded searches compared to EWWW Image Optimizer’s 1.9K, and held a 97.5% Share of Search versus EWWW Image Optimizer’s 0.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among website image optimization tools worldwide in August 2026Which is more popular in search, EWWW Image Optimizer or TinyPNG?
EWWW Image Optimizer0.3%1.9K searches
vs
TinyPNG97.5%623K searches
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Which is more popular in search, EWWW Image Optimizer or TinyPNG?

Compare services and tools used to compress and optimize website images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EWWW Image Optimizer and TinyPNG among website image optimization tools worldwide, by month

Share of Search by month for TinyPNG, EWWW Image Optimizer. The figures are in the table below the chart.

View monthly share of search table
MonthTinyPNGImagifyShortPixelEWWW Image OptimizerKraken.io
Oct 202587.2%3.4%8%0.82%0.56%
Nov 202591.4%3.5%3.7%0.85%0.49%
Dec 202592.1%2.8%4%0.68%0.47%
Jan 202691.4%2.9%4.6%0.69%0.49%
Feb 202687.8%2.7%8.3%0.78%0.45%
Mar 202690.8%2.3%6%0.56%0.39%
Apr 202694%2.5%2.4%0.62%0.43%
May 202694.6%2.5%2%0.6%0.34%
Jun 202696.4%1.5%1.5%0.36%0.26%
Jul 202697.7%0.99%0.96%0.23%0.13%
Aug 202697.5%1%0.98%0.3%0.21%
Sep 2026—————

How has the EWWW Image Optimizer and TinyPNG comparison changed over the last 12 months?

How did search popularity change for website image optimization tools worldwide in August 2026?

  1. Estimated monthly branded searches for TinyPNG worldwide rose 98.3% over 11 measured months, from 314K to 623K in August 2026.

  2. Estimated monthly branded searches for EWWW Image Optimizer worldwide fell 34.9% over 11 measured months, from 3K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EWWW Image Optimizer’s and TinyPNG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EWWW Image Optimizer

2 branded search terms

  • ewww image optimizer
  • ewww io

TinyPNG

9 branded search terms

  • tinify
  • tiny png
  • tinypng
  • tinypng app
  • tinypng com
  • tinypng image compression
  • tinypng image optimizer
  • tinypng online
  • tinypng software

How the Brand Demand Index is measured

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