Digital asset management platforms:Which brands are most popular in search?
In August 2026, Bynder was the most searched among digital asset management platforms worldwide, with an estimated 18.4K branded searches and 44.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Bynder44.6%
Frontify36.4%
Brandfolder16%
Canto2.1%
Dash0.9%
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Share of SearchLeaderboard
Compare tools for organizing and sharing brand assets across marketing teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bynder, Frontify, Brandfolder, Canto. The figures are in the table below the chart.
View monthly share of search table
| Month | Bynder | Frontify | Brandfolder | Canto | Dash |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 31.9% | 17.4% | 2% | 0.8% |
| Nov 2025 | 44.9% | 36.2% | 16.2% | 1.8% | 0.91% |
| Dec 2025 | 46.2% | 30.4% | 20.4% | 2.2% | 0.74% |
| Jan 2026 | 43.3% | 34.9% | 19.3% | 1.8% | 0.7% |
| Feb 2026 | 43.2% | 34.9% | 19.3% | 2% | 0.7% |
| Mar 2026 | 43.3% | 34.8% | 18.9% | 2% | 1% |
| Apr 2026 | 44.5% | 36.4% | 16% | 2.1% | 0.9% |
| May 2026 | 42.7% | 35% | 18.8% | 2.5% | 1% |
| Jun 2026 | 46.8% | 33.1% | 16.9% | 2.2% | 0.96% |
| Jul 2026 | 42.6% | 39.4% | 15% | 2% | 1% |
| Aug 2026 | 44.6% | 36.4% | 16% | 2.1% | 0.9% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 18.4K | -2.1% | +2 points | |
| 2, held 2nd | 36.4% | 15.1K | -13.7% | -3 points | |
| 3, held 3rd | 16% | 6.6K | -0.15% | +1 points | |
| 4, held 4th | 2.1% | 860 | -3.4% | +0.1 points | |
| 5, held 5th | 0.9% | 370 | -15.9% | -0.1 points |
1.
Bynder44.6%
held 1st · 18.4K estimated branded searches · -2.1% vs prior month · +2 points
2.
Frontify36.4%
held 2nd · 15.1K estimated branded searches · -13.7% vs prior month · -3 points
16%
held 3rd · 6.6K estimated branded searches · -0.15% vs prior month · +1 points
4.
Canto2.1%
held 4th · 860 estimated branded searches · -3.4% vs prior month · +0.1 points
5.
Dash0.9%
held 5th · 370 estimated branded searches · -15.9% vs prior month · -0.1 points
Compare search popularity between leading brands
- Bynder vs Frontify: compare search popularity
- Bynder vs Brandfolder: compare search popularity
- Bynder vs Canto: compare search popularity
- Frontify vs Brandfolder: compare search popularity
- Frontify vs Canto: compare search popularity
- Brandfolder vs Canto: compare search popularity
- Compare any of these brands
Which brand is most popular in search among digital asset management platforms worldwide?
5 brands
In August 2026, Bynder was the most searched among digital asset management platforms worldwide, with an estimated 18.4K branded searches and 44.6% estimated Share of Search within this set. Frontify is in 2nd place, 8.2 percentage points behind at 36.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Bynder | 48% → 44.6% | 48%Oct 2025 | 42.6%Jul 2026 | 1st |
| Frontify | 31.9% → 36.4% | 39.4%Jul 2026 | 30.4%Dec 2025 | 2nd |
| Brandfolder | 17.4% → 16% | 20.4%Dec 2025 | 15%Jul 2026 | 3rd |
| Canto | 2% → 2.1% | 2.5%May 2026 | 1.8%Nov 2025 | 4th |
| Dash | 0.8% → 0.9% | 1%Mar 2026 | 0.7%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms worldwide decreased from 48% to 44.6%.
- Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms worldwide increased from 31.9% to 36.4%.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms worldwide decreased from 17.4% to 16%.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms worldwide peaked at 48% in October 2025 and was lowest at 42.6% in July 2026.
- Across the 11 months ending August 2026, Frontify’s estimated Share of Search among digital asset management platforms worldwide peaked at 39.4% in July 2026 and was lowest at 30.4% in December 2025.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms worldwide peaked at 20.4% in December 2025 and was lowest at 15% in July 2026.
- Across the 11 months ending August 2026, Canto and Dash held steady: their estimated Share of Search among digital asset management platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for digital asset management platforms worldwide in August 2026?
5 changes
In August 2026, Bynder gained estimated Share of Search among digital asset management platforms worldwide, from 42.6% to 44.6%.
In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms worldwide, from 15% to 16%.
In August 2026, Frontify lost estimated Share of Search among digital asset management platforms worldwide, from 39.4% to 36.4%.
Estimated monthly branded searches for Canto worldwide fell 24.6% over 11 measured months, from 1.1K to 860 in August 2026.
Estimated monthly branded searches for Dash worldwide fell 19.6% over 11 measured months, from 460 to 370 in August 2026.
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