Brandfolder vs Bynder:Which is more popular by branded search?
In August 2026, Bynder had more branded searches than Brandfolder among digital asset management platforms worldwide. Bynder was estimated to have 18.4K branded searches compared to Brandfolder’s 6.6K, and held a 44.6% Share of Search versus Brandfolder’s 16%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brandfolder or Bynder?
Compare tools for organizing and sharing brand assets across marketing teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bynder, Brandfolder. The figures are in the table below the chart.
View monthly share of search table
| Month | Bynder | Frontify | Brandfolder | Canto | Dash |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 31.9% | 17.4% | 2% | 0.8% |
| Nov 2025 | 44.9% | 36.2% | 16.2% | 1.8% | 0.91% |
| Dec 2025 | 46.2% | 30.4% | 20.4% | 2.2% | 0.74% |
| Jan 2026 | 43.3% | 34.9% | 19.3% | 1.8% | 0.7% |
| Feb 2026 | 43.2% | 34.9% | 19.3% | 2% | 0.7% |
| Mar 2026 | 43.3% | 34.8% | 18.9% | 2% | 1% |
| Apr 2026 | 44.5% | 36.4% | 16% | 2.1% | 0.9% |
| May 2026 | 42.7% | 35% | 18.8% | 2.5% | 1% |
| Jun 2026 | 46.8% | 33.1% | 16.9% | 2.2% | 0.96% |
| Jul 2026 | 42.6% | 39.4% | 15% | 2% | 1% |
| Aug 2026 | 44.6% | 36.4% | 16% | 2.1% | 0.9% |
| Sep 2026 | — | — | — | — | — |
How has the Brandfolder and Bynder comparison changed over the last 12 months?
3 findings
- Bynder was ahead of Brandfolder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms worldwide moved from 17.4% to 16%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Bynder’s estimated Share of Search among digital asset management platforms worldwide moved from 48% to 44.6%, and its estimated monthly branded searches moved from 27.5K to 18.4K.
How did search popularity change for digital asset management platforms worldwide in August 2026?
2 changes
In August 2026, Bynder gained estimated Share of Search among digital asset management platforms worldwide, from 42.6% to 44.6%.
In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms worldwide, from 15% to 16%.
How each brand is measured
Brandwave collects information about searches that people make online using Brandfolder’s and Bynder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandfolder
2 branded search terms
- brandfolder
- brandfolder digital asset management
Bynder
2 branded search terms
- bynder
- bynder digital asset management
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.