How popular isBrandfolder in search?
In August 2026, there were an estimated 6.6K branded searches for Brandfolder worldwide which is down 33.6% over the last 11 months. Brandfolder holds 16% estimated Share of Search among digital asset management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Brandfolder and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which digital asset management platforms compete with Brandfolder?
Share of Search by month for Bynder, Frontify, Brandfolder, Canto. The figures are in the table below the chart.
View monthly share of search table
| Month | Bynder | Frontify | Brandfolder | Canto | Dash |
|---|---|---|---|---|---|
| Oct 2025 | 48% | 31.9% | 17.4% | 2% | 0.8% |
| Nov 2025 | 44.9% | 36.2% | 16.2% | 1.8% | 0.91% |
| Dec 2025 | 46.2% | 30.4% | 20.4% | 2.2% | 0.74% |
| Jan 2026 | 43.3% | 34.9% | 19.3% | 1.8% | 0.7% |
| Feb 2026 | 43.2% | 34.9% | 19.3% | 2% | 0.7% |
| Mar 2026 | 43.3% | 34.8% | 18.9% | 2% | 1% |
| Apr 2026 | 44.5% | 36.4% | 16% | 2.1% | 0.9% |
| May 2026 | 42.7% | 35% | 18.8% | 2.5% | 1% |
| Jun 2026 | 46.8% | 33.1% | 16.9% | 2.2% | 0.96% |
| Jul 2026 | 42.6% | 39.4% | 15% | 2% | 1% |
| Aug 2026 | 44.6% | 36.4% | 16% | 2.1% | 0.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.6% | 18.4K | -2.1% | +2 points | |
| 2, held 2nd | 36.4% | 15.1K | -13.7% | -3 points | |
| 3, held 3rd | 16% | 6.6K | -0.15% | +1 points | |
| 4, held 4th | 2.1% | 860 | -3.4% | +0.1 points | |
| 5, held 5th | 0.9% | 370 | -15.9% | -0.1 points |
1.
Bynder44.6%
held 1st · 18.4K estimated branded searches · -2.1% vs prior month · +2 points
2.
Frontify36.4%
held 2nd · 15.1K estimated branded searches · -13.7% vs prior month · -3 points
16%
held 3rd · 6.6K estimated branded searches · -0.15% vs prior month · +1 points
4.
Canto2.1%
held 4th · 860 estimated branded searches · -3.4% vs prior month · +0.1 points
5.
Dash0.9%
held 5th · 370 estimated branded searches · -15.9% vs prior month · -0.1 points
Compare search popularity between Brandfolder and its closest rivals
How has branded search demand for Brandfolder changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Brandfolder worldwide fell from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms worldwide decreased from 17.4% to 16%.
- Across the 11 months ending August 2026, Brandfolder’s estimated Share of Search among digital asset management platforms worldwide peaked at 20.4% in December 2025 and was lowest at 15% in July 2026.
How did search popularity change for digital asset management platforms worldwide in August 2026?
5 changes
In August 2026, Bynder gained estimated Share of Search among digital asset management platforms worldwide, from 42.6% to 44.6%.
In August 2026, Brandfolder gained estimated Share of Search among digital asset management platforms worldwide, from 15% to 16%.
In August 2026, Frontify lost estimated Share of Search among digital asset management platforms worldwide, from 39.4% to 36.4%.
Estimated monthly branded searches for Canto worldwide fell 24.6% over 11 measured months, from 1.1K to 860 in August 2026.
Estimated monthly branded searches for Dash worldwide fell 19.6% over 11 measured months, from 460 to 370 in August 2026.
How is Brandfolder measured?
Brandwave collects information about searches that people make online using Brandfolder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- brandfolder
- brandfolder digital asset management
Do you work for Brandfolder? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Brandfolder your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.