Aprimo vs Brandfolder:Which is more popular?
In September 2026, Aprimo and Brandfolder were level in searches among digital asset management platforms worldwide, with an estimated 6.7K versus 6.6K branded searches, at 2.6% of the total each. When we asked ChatGPT and Google AI Overviews about digital asset management platforms, Brandfolder appeared in all five answers and Aprimo in three. Brandfolder was mentioned before Aprimo in four out of five answers.
Who do people search for more?
Aprimo and Brandfolder are searched for about as often as each other.
Who does AI mention more?
Brandfolder, mentioned in every answer we collected
Who does AI recommend more?
Brandfolder, named ahead of Aprimo in 4 of 5 answers
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Top digital asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brandfolder appeared in all five answers. Aprimo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brandfolder was listed before Aprimo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bynder1st
Canto2nd- Brandfolder3rd
Aprimo4th
Cloudinary5th
Frontify6th
Dash7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bynder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brandfolder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cloudinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aprimo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frontify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital asset management platforms
5 answers
Asked ChatGPT
“Which digital asset management platform should I use?”
Asked ChatGPT
“What are the best digital asset management platforms?”
Asked ChatGPT
“What's the best digital asset management platform for marketing assets?”
Searched Google, AI Overview
“digital asset management platform”
Searched Google, AI Overview
“digital asset management tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aprimo or Brandfolder more popular in search?
This chart shows how often people search Google for Aprimo and Brandfolder by name. Each line represents a brand's share of searches for all seven digital asset management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Aprimo, Brandfolder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudinary | Bynder | Frontify | Aprimo | Brandfolder | Canto | Dash |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 11.9% | 7.9% | 2.9% | 4.3% | 0.39% | 0.17% |
| Nov 2025 | 78.5% | 8.7% | 7.1% | 2.1% | 3.2% | 0.28% | 0.15% |
| Dec 2025 | 82.1% | 7.4% | 5% | 1.8% | 3.3% | 0.29% | 0.11% |
| Jan 2026 | 78% | 8.6% | 7% | 2.1% | 3.8% | 0.28% | 0.12% |
| Feb 2026 | 77.5% | 8.6% | 7% | 2.6% | 3.8% | 0.34% | 0.12% |
| Mar 2026 | 80.8% | 7.3% | 6% | 2.2% | 3.3% | 0.29% | 0.16% |
| Apr 2026 | 81.6% | 7.4% | 6.1% | 1.8% | 2.7% | 0.29% | 0.13% |
| May 2026 | 83.7% | 6.2% | 5.1% | 1.9% | 2.8% | 0.3% | 0.13% |
| Jun 2026 | 82.2% | 7.4% | 5% | 2.2% | 2.7% | 0.29% | 0.13% |
| Jul 2026 | 84.2% | 6.2% | 5.1% | 1.9% | 2.3% | 0.25% | 0.13% |
| Aug 2026 | 81.4% | 7.3% | 6% | 2.2% | 2.7% | 0.29% | 0.13% |
| Sep 2026 | 79.6% | 8.8% | 5.9% | 2.6% | 2.6% | 0.29% | 0.13% |
How has the Aprimo and Brandfolder comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Aprimo took it in September 2026.
- Across the 12 months ending September 2026, Aprimo’s share of searches among digital asset management platforms worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches held steady at 6.7K.
- Across the 12 months ending September 2026, Brandfolder’s share of searches among digital asset management platforms worldwide moved from 4.3% to 2.6%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for digital asset management platforms worldwide in September 2026?
2 changes
In September 2026, Aprimo rose from 5th to 4th among digital asset management platforms worldwide.
In September 2026, Brandfolder fell from 4th to 5th among digital asset management platforms worldwide.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Aprimo’s and Brandfolder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aprimo
6 branded search terms
- aprimo
- aprimo ai
- aprimo marketing
- aprimo platform
- aprimo software
- aprimo tool
Brandfolder
1 branded search term
- brandfolder
Other head-to-heads among digital asset management platforms
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