Brandwave

Cloudinary vs Frontify:Which is more popular?

In September 2026, Cloudinary had more branded searches than Frontify among digital asset management platforms worldwide. Cloudinary had about 201,000 branded searches, while Frontify had 14,900. Cloudinary made up 79.6% of all digital asset management platform searches we track, and Frontify accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about digital asset management platforms, Cloudinary appeared in three of the five answers and Frontify in two. Cloudinary was mentioned before Frontify in three out of four answers that named either.

Among digital asset management platforms worldwide in September 2026

Who do people search for more?

Cloudinary, about 14 searches for every 1 for Frontify

Cloudinary 201K searchesFrontify 14.8K searches

Who does AI mention more?

Cloudinary, mentioned in 3 of 5 answers, Frontify in 2

Cloudinary in 3 of 5Frontify in 2 of 5

Who does AI recommend more?

Cloudinary, named ahead of Frontify in 3 of 4 answers

Cloudinary first in 3Frontify first in 1

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Top digital asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudinary was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frontify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cloudinary was listed before Frontify in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bynder1st
  2. Canto2nd
  3. Brandfolder3rd
  4. Aprimo4th
  5. Cloudinary5th
  6. Frontify6th
  7. Dash7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bynder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandfolder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aprimo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital asset management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Cloudinary or Frontify more popular in search?

This chart shows how often people search Google for Cloudinary and Frontify by name. Each line represents a brand's share of searches for all seven digital asset management platforms we track, month by month, from English-language searches worldwide.

Cloudinary and Frontify among digital asset management platforms worldwide, by month

Share of searches by month for Cloudinary, Frontify. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudinaryBynderFrontifyAprimoBrandfolderCantoDash
Oct 202572.3%11.9%7.9%2.9%4.3%0.39%0.17%
Nov 202578.5%8.7%7.1%2.1%3.2%0.28%0.15%
Dec 202582.1%7.4%5%1.8%3.3%0.29%0.11%
Jan 202678%8.6%7%2.1%3.8%0.28%0.12%
Feb 202677.5%8.6%7%2.6%3.8%0.34%0.12%
Mar 202680.8%7.3%6%2.2%3.3%0.29%0.16%
Apr 202681.6%7.4%6.1%1.8%2.7%0.29%0.13%
May 202683.7%6.2%5.1%1.9%2.8%0.3%0.13%
Jun 202682.2%7.4%5%2.2%2.7%0.29%0.13%
Jul 202684.2%6.2%5.1%1.9%2.3%0.25%0.13%
Aug 202681.4%7.3%6%2.2%2.7%0.29%0.13%
Sep 202679.6%8.8%5.9%2.6%2.6%0.29%0.13%

How has the Cloudinary and Frontify comparison changed over the last 12 months?

3 findings

How did search popularity change for digital asset management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Cloudinary lost share of searches among digital asset management platforms worldwide, from 81.4% to 79.6%.

  2. Estimated monthly branded searches for Frontify worldwide fell 18% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cloudinary’s and Frontify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudinary

1 branded search term

  • cloudinary

Frontify

2 branded search terms

  • frontify
  • frontify brand portal

How the Brand Demand Index is measured

Other head-to-heads among digital asset management platforms

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