Brandwave

Aprimo vs Cloudinary:Which is more popular?

In September 2026, Cloudinary had more branded searches than Aprimo among digital asset management platforms worldwide. Cloudinary had about 201,000 branded searches, while Aprimo had 6,670. Cloudinary made up 79.6% of all digital asset management platform searches we track, and Aprimo accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about digital asset management platforms, Aprimo and Cloudinary each appeared in three of the five answers. Aprimo was mentioned before Cloudinary in three out of five answers.

Among digital asset management platforms worldwide in September 2026

Who do people search for more?

Cloudinary, about 30 searches for every 1 for Aprimo

Cloudinary 201K searchesAprimo 6.7K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Aprimo in 3 of 5Cloudinary in 3 of 5

Who does AI recommend more?

Aprimo, named ahead of Cloudinary in 3 of 5 answers

Aprimo first in 3Cloudinary first in 2

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Top digital asset management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aprimo and Cloudinary were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Aprimo was listed before Cloudinary in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bynder1st
  2. Canto2nd
  3. Brandfolder3rd
  4. Aprimo4th
  5. Cloudinary5th
  6. Frontify6th
  7. Dash7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bynder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandfolder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aprimo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital asset management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Aprimo or Cloudinary more popular in search?

This chart shows how often people search Google for Aprimo and Cloudinary by name. Each line represents a brand's share of searches for all seven digital asset management platforms we track, month by month, from English-language searches worldwide.

Aprimo and Cloudinary among digital asset management platforms worldwide, by month

Share of searches by month for Cloudinary, Aprimo. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudinaryBynderFrontifyAprimoBrandfolderCantoDash
Oct 202572.3%11.9%7.9%2.9%4.3%0.39%0.17%
Nov 202578.5%8.7%7.1%2.1%3.2%0.28%0.15%
Dec 202582.1%7.4%5%1.8%3.3%0.29%0.11%
Jan 202678%8.6%7%2.1%3.8%0.28%0.12%
Feb 202677.5%8.6%7%2.6%3.8%0.34%0.12%
Mar 202680.8%7.3%6%2.2%3.3%0.29%0.16%
Apr 202681.6%7.4%6.1%1.8%2.7%0.29%0.13%
May 202683.7%6.2%5.1%1.9%2.8%0.3%0.13%
Jun 202682.2%7.4%5%2.2%2.7%0.29%0.13%
Jul 202684.2%6.2%5.1%1.9%2.3%0.25%0.13%
Aug 202681.4%7.3%6%2.2%2.7%0.29%0.13%
Sep 202679.6%8.8%5.9%2.6%2.6%0.29%0.13%

How has the Aprimo and Cloudinary comparison changed over the last 12 months?

3 findings

How did search popularity change for digital asset management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Cloudinary lost share of searches among digital asset management platforms worldwide, from 81.4% to 79.6%.

  2. In September 2026, Aprimo rose from 5th to 4th among digital asset management platforms worldwide.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Aprimo’s and Cloudinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aprimo

6 branded search terms

  • aprimo
  • aprimo ai
  • aprimo marketing
  • aprimo platform
  • aprimo software
  • aprimo tool

Cloudinary

1 branded search term

  • cloudinary

How the Brand Demand Index is measured

Other head-to-heads among digital asset management platforms

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