Brandwave

Brand guideline platforms:Which brands are most popular in search?

In August 2026, Frontify was the most searched among brand guideline platforms worldwide, with an estimated 15.1K branded searches and 59% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Frontify59%
  2. zeroheight25.9%
  3. Corebook9.5%
  4. Brandpad5.3%
  5. Brandy0.27%

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Share of SearchLeaderboard

Compare services and tools used to document and share brand and design standards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among brand guideline platforms worldwide, by month

Share of Search by month for Frontify, zeroheight, Corebook, Brandpad. The figures are in the table below the chart.

View monthly share of search table
MonthFrontifyzeroheightCorebookBrandpadBrandy
Oct 202557.5%31.2%7.7%3.3%0.35%
Nov 202562%27.5%6.6%3.6%0.37%
Dec 202556.3%30.2%8.9%4.2%0.5%
Jan 202661%27%8.2%3.5%0.3%
Feb 202662.2%27.4%6.6%3.5%0.3%
Mar 202657.8%31%7.7%3.2%0.34%
Apr 202661.6%26.9%8.1%3.1%0.23%
May 202657.9%30.8%7.4%3.5%0.42%
Jun 202659%30.1%7.2%3.4%0.26%
Jul 202661%28.4%6.7%3.6%0.24%
Aug 202659%25.9%9.5%5.3%0.27%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Frontify

    59%

    held 1st · 15.1K estimated branded searches · -13.7% vs prior month · -2 points

  2. 2.zeroheight

    25.9%

    held 2nd · 6.6K estimated branded searches · -18.6% vs prior month · -2.5 points

  3. 3.Corebook

    9.5%

    held 3rd · 2.4K estimated branded searches · +26% vs prior month · +2.8 points

  4. 4.Brandpad

    5.3%

    held 4th · 1.4K estimated branded searches · +29.8% vs prior month · +1.7 points

  5. 5.Brandy

    0.27%

    held 5th · 70 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among brand guideline platforms worldwide?

In August 2026, Frontify was the most searched among brand guideline platforms worldwide, with an estimated 15.1K branded searches and 59% estimated Share of Search within this set. zeroheight is in 2nd place, 33.1 percentage points behind at 25.9% Share of Search.

Global brand guideline platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Frontify57.5% → 59%62.2%Feb 202656.3%Dec 20251st
zeroheight31.2% → 25.9%31.2%Oct 202525.9%Aug 20262nd
Corebook7.7% → 9.5%9.5%Aug 20266.6%Feb 20263rd
Brandpad3.3% → 5.3%5.3%Aug 20263.1%Apr 20264th
Brandy0.35% → 0.27%0.5%Dec 20250.23%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Frontify’s estimated Share of Search among brand guideline platforms worldwide increased from 57.5% to 59%.
  • Across the 11 months ending August 2026, zeroheight’s estimated Share of Search among brand guideline platforms worldwide decreased from 31.2% to 25.9%.
  • Across the 11 months ending August 2026, Corebook’s estimated Share of Search among brand guideline platforms worldwide increased from 7.7% to 9.5%.
  • Across the 11 months ending August 2026, Brandpad’s estimated Share of Search among brand guideline platforms worldwide increased from 3.3% to 5.3%.
  • Across the 11 months ending August 2026, Frontify’s estimated Share of Search among brand guideline platforms worldwide peaked at 62.2% in February 2026 and was lowest at 56.3% in December 2025.
  • Across the 11 months ending August 2026, Corebook’s estimated Share of Search among brand guideline platforms worldwide peaked at 9.5% in August 2026 and was lowest at 6.6% in February 2026.
  • Across the 11 months ending August 2026, Brandpad’s estimated Share of Search among brand guideline platforms worldwide peaked at 5.3% in August 2026 and was lowest at 3.1% in April 2026.
  • Across the 11 months ending August 2026, Brandy held steady: its estimated Share of Search among brand guideline platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for brand guideline platforms worldwide in August 2026?

  1. In August 2026, Corebook gained estimated Share of Search among brand guideline platforms worldwide, from 6.7% to 9.5%.

  2. In August 2026, Brandpad gained estimated Share of Search among brand guideline platforms worldwide, from 3.6% to 5.3%.

  3. In August 2026, zeroheight lost estimated Share of Search among brand guideline platforms worldwide, from 28.4% to 25.9%.

  4. In August 2026, Frontify lost estimated Share of Search among brand guideline platforms worldwide, from 61% to 59%.

  5. Estimated monthly branded searches for Brandy worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

How the Brand Demand Index is measured

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