Aprimo vs Frontify:Which is more popular?
In September 2026, Frontify had more branded searches than Aprimo among digital asset management platforms worldwide. Frontify had about 14,900 branded searches, while Aprimo had 6,670. Frontify made up 5.9% of all digital asset management platform searches we track, and Aprimo accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about digital asset management platforms, Aprimo appeared in three of the five answers and Frontify in two. Aprimo was mentioned before Frontify in every answer that named either.
Who do people search for more?
Frontify, about 2 searches for every 1 for Aprimo
Who does AI mention more?
Aprimo, mentioned in 3 of 5 answers, Frontify in 2
Who does AI recommend more?
Aprimo, named ahead of Frontify in 3 of 3 answers
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Top digital asset management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aprimo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frontify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Aprimo was listed before Frontify in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bynder1st
Canto2nd
Brandfolder3rd- Aprimo4th
Cloudinary5th- Frontify6th
Dash7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bynder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brandfolder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cloudinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aprimo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frontify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dash1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital asset management platforms
5 answers
Asked ChatGPT
“Which digital asset management platform should I use?”
Asked ChatGPT
“What are the best digital asset management platforms?”
Asked ChatGPT
“What's the best digital asset management platform for marketing assets?”
Searched Google, AI Overview
“digital asset management platform”
Searched Google, AI Overview
“digital asset management tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aprimo or Frontify more popular in search?
This chart shows how often people search Google for Aprimo and Frontify by name. Each line represents a brand's share of searches for all seven digital asset management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Frontify, Aprimo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudinary | Bynder | Frontify | Aprimo | Brandfolder | Canto | Dash |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.3% | 11.9% | 7.9% | 2.9% | 4.3% | 0.39% | 0.17% |
| Nov 2025 | 78.5% | 8.7% | 7.1% | 2.1% | 3.2% | 0.28% | 0.15% |
| Dec 2025 | 82.1% | 7.4% | 5% | 1.8% | 3.3% | 0.29% | 0.11% |
| Jan 2026 | 78% | 8.6% | 7% | 2.1% | 3.8% | 0.28% | 0.12% |
| Feb 2026 | 77.5% | 8.6% | 7% | 2.6% | 3.8% | 0.34% | 0.12% |
| Mar 2026 | 80.8% | 7.3% | 6% | 2.2% | 3.3% | 0.29% | 0.16% |
| Apr 2026 | 81.6% | 7.4% | 6.1% | 1.8% | 2.7% | 0.29% | 0.13% |
| May 2026 | 83.7% | 6.2% | 5.1% | 1.9% | 2.8% | 0.3% | 0.13% |
| Jun 2026 | 82.2% | 7.4% | 5% | 2.2% | 2.7% | 0.29% | 0.13% |
| Jul 2026 | 84.2% | 6.2% | 5.1% | 1.9% | 2.3% | 0.25% | 0.13% |
| Aug 2026 | 81.4% | 7.3% | 6% | 2.2% | 2.7% | 0.29% | 0.13% |
| Sep 2026 | 79.6% | 8.8% | 5.9% | 2.6% | 2.6% | 0.29% | 0.13% |
How has the Aprimo and Frontify comparison changed over the last 12 months?
3 findings
- Frontify was ahead of Aprimo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aprimo’s share of searches among digital asset management platforms worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches held steady at 6.7K.
- Across the 12 months ending September 2026, Frontify’s share of searches among digital asset management platforms worldwide moved from 7.9% to 5.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for digital asset management platforms worldwide in September 2026?
2 changes
In September 2026, Aprimo rose from 5th to 4th among digital asset management platforms worldwide.
Estimated monthly branded searches for Frontify worldwide fell 18% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Aprimo’s and Frontify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital asset management platforms
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