Cloudinary vs Uploadcare:Which is more popular by branded search?
In August 2026, Cloudinary had more branded searches than Uploadcare among image processing APIs worldwide. Cloudinary was estimated to have 201K branded searches compared to Uploadcare’s 2.9K, and held an 86.9% Share of Search versus Uploadcare’s 1.3%. These are worldwide searches for English-language branded terms.
Follow Cloudinary vs Uploadcare and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cloudinary or Uploadcare?
Compare the APIs that transform and serve images. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cloudinary, Uploadcare. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudinary | ImageKit | imgix | Uploadcare | Filestack |
|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 9.2% | 2.7% | 2.7% | 1.5% |
| Nov 2025 | 85.2% | 9.4% | 2.3% | 1.9% | 1.2% |
| Dec 2025 | 87.3% | 7.9% | 1.9% | 1.9% | 1% |
| Jan 2026 | 86.9% | 7.8% | 2.3% | 1.9% | 1% |
| Feb 2026 | 86% | 9.5% | 1.9% | 1.5% | 1% |
| Mar 2026 | 87.7% | 7.9% | 1.9% | 1.6% | 0.86% |
| Apr 2026 | 88.5% | 8% | 1.6% | 1.3% | 0.68% |
| May 2026 | 89.8% | 6.6% | 1.6% | 1.3% | 0.69% |
| Jun 2026 | 88.7% | 8% | 1.3% | 1.3% | 0.69% |
| Jul 2026 | 89% | 8% | 1.3% | 1% | 0.58% |
| Aug 2026 | 86.9% | 9.6% | 1.6% | 1.3% | 0.69% |
| Sep 2026 | — | — | — | — | — |
How has the Cloudinary and Uploadcare comparison changed over the last 12 months?
3 findings
- Cloudinary was ahead of Uploadcare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cloudinary’s estimated Share of Search among image processing APIs worldwide moved from 83.8% to 86.9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 11 months ending August 2026, Uploadcare’s estimated Share of Search among image processing APIs worldwide moved from 2.7% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 2.9K.
How did search popularity change for image processing APIs worldwide in August 2026?
2 changes
In August 2026, Cloudinary lost estimated Share of Search among image processing APIs worldwide, from 89% to 86.9%.
Estimated monthly branded searches for Uploadcare worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cloudinary’s and Uploadcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cloudinary
1 branded search term
- cloudinary
Uploadcare
1 branded search term
- uploadcare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.