How popular isAtomic in search?
In September 2026, there were an estimated 44.6K branded searches for Atomic worldwide which is down 33.4% over the last 12 months. Atomic holds 4.5% estimated Share of Search among ski and snowboard brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Atomic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Atomic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski and snowboard brands | 4th of 7 | 4.5% | Shown below |
| Ski brands | 4th of 5 | 5% | Show ranking |
| Boot bag brands | 4th of 5 | 7.4% | Show ranking |
| Ski boots | 3rd of 6 | 9.5% | Show ranking |
Which ski and snowboard brands compete with Atomic?
Share of Search by month for K2, Burton, Rossignol, Atomic, Salomon Ski. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Burton | Rossignol | Atomic | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 11.5% | 12.6% | 5.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 53.3% | 17.8% | 15% | 7.2% | 3% | 1.7% | 2% |
| Dec 2025 | 46% | 25.5% | 12.8% | 7.8% | 3.9% | 1.4% | 2.6% |
| Jan 2026 | 41.7% | 23% | 17.1% | 9.6% | 4.2% | 1.5% | 2.8% |
| Feb 2026 | 43% | 21.4% | 14.4% | 11.3% | 4.3% | 1.9% | 3.5% |
| Mar 2026 | 59.2% | 12.5% | 13.8% | 6.9% | 3.4% | 1.5% | 2.8% |
| Apr 2026 | 74.4% | 6.8% | 11.9% | 3.1% | 1.6% | 1.1% | 1.1% |
| May 2026 | 80.5% | 5.2% | 10.7% | 1.3% | 0.96% | 0.78% | 0.52% |
| Jun 2026 | 83.7% | 5.5% | 7.5% | 1.3% | 0.82% | 0.82% | 0.44% |
| Jul 2026 | 79.3% | 7.3% | 8.6% | 1.9% | 1.2% | 0.94% | 0.77% |
| Aug 2026 | 81.5% | 7.2% | 5.9% | 2.4% | 1.2% | 0.97% | 0.79% |
| Sep 2026 | 69.8% | 11.3% | 9.1% | 4.5% | 2.2% | 1.5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 691K | -31.9% | -11.7 points | |
| 2, held 2nd | 11.3% | 112K | +24.9% | +4.1 points | |
| 3, held 3rd | 9.1% | 90.5K | +22.3% | +3.2 points | |
| 4, held 4th | 4.5% | 44.6K | +48.8% | +2.1 points | |
| 5, held 5th | 2.2% | 22.2K | +50% | +1.1 points | |
| 6, held 6th | 1.5% | 14.8K | +22.3% | +0.5 points | |
| 7, held 7th | 1.5% | 14.8K | +49.5% | +0.7 points |
1.
K2
69.8%
Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -11.7 points.
2.
Burton11.3%
Held 2nd. 112K estimated branded searches, +24.9% vs prior month. Share +4.1 points.
9.1%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.2 points.
4.
Atomic4.5%
Held 4th. 44.6K estimated branded searches, +48.8% vs prior month. Share +2.1 points.
2.2%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +1.1 points.
6.
Lib Tech1.5%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
7.
Völkl
1.5%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
Compare search popularity between Atomic and its closest rivals
How has branded search demand for Atomic changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Atomic worldwide fell from 67K to 44.6K.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide decreased from 5.1% to 4.5%.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide peaked at 11.3% in February 2026 and was lowest at 1.3% in June 2026.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
6 changes
In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.2% to 11.3%.
In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 5.9% to 9.1%.
In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 2.4% to 4.5%.
In September 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands worldwide, from 1.2% to 2.2%.
In September 2026, Völkl gained estimated Share of Search among ski and snowboard brands worldwide, from 0.79% to 1.5%.
In September 2026, Lib Tech gained estimated Share of Search among ski and snowboard brands worldwide, from 0.97% to 1.5%.
How is Atomic measured?
Brandwave collects information about searches that people make online using Atomic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- atomic boot
- atomic ski
- atomic ski boot
- atomic snowboard
Do you work for Atomic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Atomic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.