How popular isAriel in search?
Ariel has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
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Where does Ariel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Washing powder brands | — | — | Shown below |
| Laundry detergent brands | — | — | Show ranking |
| Laundry pod brands | — | — | Show ranking |
| Washing pods brands | — | — | Show ranking |
Which washing powder brands compete with Ariel?
Share of Search by month for Persil, Ecover, Ariel. The figures are in the table below the chart.
View monthly share of search table
| Month | Persil | Ecover | Bold Commerce | Omo | Fairy | Ariel | Gain |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 16.6% | 0.5% | 0.3% | 0.04% | — | — |
| Nov 2025 | 82.7% | 16.6% | 0.44% | 0.24% | 0.03% | — | — |
| Dec 2025 | 82.5% | 16.6% | 0.54% | 0.36% | 0.03% | — | — |
| Jan 2026 | 79.7% | 19.6% | 0.42% | 0.28% | 0.04% | — | — |
| Feb 2026 | 82.6% | 16.6% | 0.44% | 0.3% | 0.04% | — | — |
| Mar 2026 | 85.1% | 14% | 0.55% | 0.3% | 0.03% | — | — |
| Apr 2026 | 82.6% | 16.6% | 0.44% | 0.3% | 0.05% | — | — |
| May 2026 | 82.6% | 16.6% | 0.44% | 0.36% | 0.03% | — | — |
| Jun 2026 | 82.5% | 16.6% | 0.54% | 0.36% | 0.03% | — | — |
| Jul 2026 | 82.6% | 16.6% | 0.44% | 0.36% | 0.03% | — | — |
| Aug 2026 | 85.2% | 14% | 0.37% | 0.37% | 0.04% | — | — |
| Sep 2026 | 85% | 14% | 0.52% | 0.45% | 0.03% | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85% | 165K | 0% | -0.2 points | |
| 2, held 2nd | 14% | 27.1K | 0% | 0 points | |
| 3, held 3rd | 0.52% | 1K | +38.9% | +0.1 points | |
| 4, held 4th | 0.45% | 880 | +22.2% | +0.1 points | |
| 5, held 5th | 0.03% | 50 | -28.6% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.
Persil
85%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Ecover14%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.52%
Held 3rd. 1K estimated branded searches, +38.9% vs prior month. Share +0.1 points.
4.
Omo0.45%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
5.Fairy
0.03%
Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
—.
Ariel—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Gain—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Ariel and its closest rivals
Every comparison with Ariel
7 comparisons
How did search popularity change for washing powder brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.
Estimated monthly branded searches for Fairy worldwide fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
Estimated monthly branded searches for Ecover worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How is Ariel measured?
Brandwave collects information about searches that people make online using Ariel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ariel detergent
- ariel laundry detergent
- ariel pod
- ariel powder
Do you work for Ariel? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ariel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.