Brandwave

How popular isAriel in search?

In September 2026, there were an estimated 167K branded searches for Ariel worldwide which held steady over the last 12 months. Ariel holds 28.2% estimated Share of Search among laundry detergent brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariel28.2%
  2. Persil27.9%
  3. Tide27%
  4. Gain12.1%
  5. Ecover4.6%
  6. Omo0.15%
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Where does Ariel compete?

Ariel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands1st of 628.2%Shown below
Laundry pod brands1st of 529.6%Show ranking
Washing powder brands1st of 636.7%Show ranking

Which laundry detergent brands compete with Ariel?

Ariel against laundry detergent brands worldwide, by month

Share of Search by month for Ariel, Persil, Tide, Gain, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthArielPersilTideGainEcoverOmo
Oct 202528.6%27.1%26.2%12.5%5.4%0.1%
Nov 202525.3%29.3%28.3%11.1%5.9%0.09%
Dec 202526%25.8%30.4%12.5%5.2%0.11%
Jan 202626.7%27%27.9%11.7%6.6%0.1%
Feb 202623.2%30%29%11.7%6%0.11%
Mar 202623.5%32.5%27.6%10.9%5.4%0.12%
Apr 202624.7%29.8%28.8%10.6%6%0.11%
May 202628%28.2%27.3%10.7%5.7%0.12%
Jun 202629%25.4%28.3%12.1%5.1%0.11%
Jul 202632.8%23.5%27.7%11.2%4.7%0.1%
Aug 202628.2%27.9%27%12.1%4.6%0.12%
Sep 202628.2%27.9%27%12.1%4.6%0.15%

  1. 1.Ariel

    28.2%

    Held 1st. 167K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Persil

    27.9%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tide

    27%

    Held 3rd. 160K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gain

    12.1%

    Held 4th. 71.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ecover

    4.6%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omo

    0.15%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Ariel and its closest rivals

Every comparison with Ariel

How has branded search demand for Ariel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ariel worldwide held steady, from 174K to 167K.
  • Across the 12 months ending September 2026, Ariel’s estimated Share of Search among laundry detergent brands worldwide peaked at 32.8% in July 2026 and was lowest at 23.2% in February 2026.

How did search popularity change for laundry detergent brands worldwide in September 2026?

  1. Tide’s estimated Share of Search among laundry detergent brands worldwide has lost ground for 3 months in a row, from 28.3% to 27% in September 2026.

  2. Ecover’s estimated Share of Search among laundry detergent brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.6% in September 2026.

  3. Estimated monthly branded searches for Omo worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

How is Ariel measured?

Brandwave collects information about searches that people make online using Ariel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • ariel detergent
  • ariel laundry detergent
  • ariel pod
  • ariel powder

Do you work for Ariel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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