Brandwave

How popular isArctic in search?

In September 2026, there were an estimated 201K branded searches for Arctic worldwide which is down 18.3% over the last 12 months. Arctic holds 13.1% estimated Share of Search among CPU cooler brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Corsair55%
  2. Arctic13.1%
  3. NZXT10.7%
  4. be quiet!8.8%
  5. Noctua7.6%
  6. Cooler Master4.8%
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Where does Arctic compete?

Arctic is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
CPU cooler brands2nd of 613.1%Shown below
PC case fan brands2nd of 613.3%Show ranking
Swim spa brands2nd of 415.1%Show ranking
Thermal paste brands2nd of 615.8%Show ranking
Cod liver oil brands1st of 448.4%Show ranking

Which CPU cooler brands compete with Arctic?

Arctic against CPU cooler brands worldwide, by month

Share of Search by month for Corsair, Arctic, NZXT, be quiet!, Noctua, Cooler Master. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairArcticNZXTbe quiet!NoctuaCooler Master
Oct 202549.5%14.3%14.3%9.6%5.8%6.4%
Nov 202550.6%12.1%18%8.1%5.9%5.4%
Dec 202549.2%14.3%17.5%7.9%5.8%5.2%
Jan 202655.7%16.4%11%7.4%4.6%4.9%
Feb 202653.4%15.5%12.7%8.5%5.3%4.7%
Mar 202657.1%13.7%11.2%7.5%5.4%5%
Apr 202656%13.3%10.9%7.3%6.4%6%
May 202653.5%15.6%10.5%8.6%6.2%5.7%
Jun 202653.9%12.8%12.8%7%7.5%5.8%
Jul 202654.9%16%10.7%7.2%6.4%4.8%
Aug 202654.3%12.9%10.6%8.7%7.6%5.8%
Sep 202655%13.1%10.7%8.8%7.6%4.8%

  1. 1.Corsair

    55%

    Held 1st. 844K estimated branded searches, -0.08% vs prior month. Share +0.6 points.

  2. 2.Arctic

    13.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.NZXT

    10.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.be quiet!

    8.8%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Noctua

    7.6%

    Held 5th. 117K estimated branded searches, -1.3% vs prior month. Share 0 points.

  6. 6.Cooler Master

    4.8%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1 points.

Compare search popularity between Arctic and its closest rivals

Every comparison with Arctic

How has branded search demand for Arctic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arctic worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Arctic’s estimated Share of Search among CPU cooler brands worldwide decreased from 14.3% to 13.1%.
  • Across the 12 months ending September 2026, Arctic’s estimated Share of Search among CPU cooler brands worldwide peaked at 16.4% in January 2026 and was lowest at 12.1% in November 2025.

How did search popularity change for CPU cooler brands worldwide in September 2026?

  1. In September 2026, Corsair gained estimated Share of Search among CPU cooler brands worldwide, from 54.3% to 55%.

  2. In September 2026, Cooler Master lost estimated Share of Search among CPU cooler brands worldwide, from 5.8% to 4.8%.

  3. be quiet!’s estimated Share of Search among CPU cooler brands worldwide has gained ground for 3 months in a row, from 7% to 8.8% in September 2026.

  4. Estimated monthly branded searches for Noctua worldwide rose 16.1% over 12 measured months, from 100K to 117K in September 2026.

  5. Estimated monthly branded searches for NZXT worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  6. Estimated monthly branded searches for Arctic worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How is Arctic measured?

Brandwave collects information about searches that people make online using Arctic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arctic

Do you work for Arctic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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