Brandwave

How popular isBunnings?

In September 2026, people searched for Bunnings by name about 3.4 million times in Australia, a 17.7% decrease from the previous year. These searches made up 7.5% of all Australia bathroom retailer searches, placing Bunnings fourth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about bathroom retailers, Bunnings appeared in two of the five answers and was the joint third most recommended of the eight.

Search and AI answers in September 2026

Bunnings is the fourth most searched of 8 competitors and the joint third most recommended in AI answers.

  1. TradelinkShare of searches 30.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Highgrove BathroomsShare of searches 25.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. ABI InteriorsShare of searches 20.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. BunningsShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. The Blue SpaceShare of searches 5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bunnings was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bunnings is the joint third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reece1st
  2. The Blue Space2nd
  3. Bunnings3rd
  4. Bathroom Sales Direct3rd
  5. Highgrove Bathrooms5th
  6. Tradelink6th
  7. ABI Interiors6th
  8. Bathroom Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Which bathroom retailers compete with Bunnings?

Bunnings against bathroom retailers in Australia, by month

Share of searches by month for Tradelink, Highgrove Bathrooms, ABI Interiors, Bunnings, The Blue Space, Bathroom Sales Direct, Reece, Bathroom Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthTradelinkHighgrove BathroomsABI InteriorsBunningsThe Blue SpaceBathroom Sales DirectReeceBathroom Warehouse
Oct 202531.9%26%21.3%5.2%4.2%4.2%4.2%2.8%
Nov 202532%26.1%21.4%5.2%5.2%4.3%3.5%2.3%
Dec 202537.8%25.4%16.9%6.2%4.1%4.1%3.3%2.2%
Jan 202635.5%23.8%19.5%7.1%3.9%3.9%3.9%2.5%
Feb 202629%29%19.5%7.1%4.7%4.7%3.9%2.1%
Mar 202631.6%25.8%21.2%6.3%4.2%5.2%3.4%2.3%
Apr 202627.7%27.7%22.7%6.8%4.5%4.5%3.7%2.4%
May 202625.9%25.9%25.9%6.3%4.2%5.2%4.2%2.3%
Jun 202625.7%31.4%21%5.1%5.1%5.1%4.2%2.3%
Jul 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Aug 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Sep 202630.8%25.2%20.6%7.5%5%4.1%4.1%2.7%

  1. 1.Tradelink

    30.8%

    Moved from 2nd to 1st. 33.1K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Highgrove Bathrooms

    25.2%

    Moved from 1st to 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.

  3. 3.ABI Interiors

    20.6%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  4. 4.Bunnings

    7.5%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.The Blue Space

    5%

    Moved from 7th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Bathroom Sales Direct

    4.1%

    Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Reece

    4.1%

    Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  8. 8.Bathroom Warehouse

    2.7%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings bathroom vanity”.

Compare popularity between Bunnings and its closest rivals

Every comparison with Bunnings

45 comparisons

How has branded search demand for Bunnings changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bunnings in Australia fell from 4.2M to 3.4M.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among bathroom retailers in Australia increased from 5.2% to 7.5%.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among bathroom retailers in Australia peaked at 7.5% in September 2026 and was lowest at 5.1% in June 2026.

How did search popularity change for Australia bathroom retailers in September 2026?

6 changes

  1. In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.

  2. In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.

  3. In September 2026, Bunnings gained share of searches among bathroom retailers in Australia, from 6.7% to 7.5%.

  4. In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.

  5. In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%.

  6. Estimated monthly branded searches for Bathroom Warehouse in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are Bunnings’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Bunnings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bunnings
  • bunnings bathroom vanity
  • bunnings blinds
  • bunnings outdoor furniture
  • bunnings sheds
  • bunnings tiles
  • bunnings tools

Do you work for Bunnings? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bunnings compete?

Bunnings is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hardware stores1st of 579.1%Show ranking
Tool retailers7th of 70.25%Show ranking
Tile retailers4th of 88.5%Show ranking
Bathroom retailers4th of 87.5%Shown above
Outdoor furniture retailers1st of 1338.3%Show ranking
Shed suppliers1st of 942.3%Show ranking
Blinds retailers4th of 812.5%Show ranking
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