Bunnings vs Mitre 10:Which is searched more in Australia?
In September 2026, Bunnings had more branded searches than Mitre 10 among hardware stores in Australia. Bunnings had about 3.4 million branded searches, while Mitre 10 had 201,000. Bunnings made up 79.1% of all hardware store searches we track, and Mitre 10 accounted for 4.7%.
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Is Bunnings or Mitre 10 more popular in search?
Compare the hardware and tool stores Australians shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bunnings, Mitre 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Sydney Tools | Total Tools | Mitre 10 | Home Hardware |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Nov 2025 | 81.2% | 7.3% | 7.3% | 4% | 0.24% |
| Dec 2025 | 81.5% | 7.3% | 6% | 4.9% | 0.29% |
| Jan 2026 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Feb 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Mar 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Apr 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
| May 2026 | 76.5% | 10.3% | 8.4% | 4.6% | 0.28% |
| Jun 2026 | 74% | 12.1% | 9.9% | 3.6% | 0.27% |
| Jul 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.29% |
| Aug 2026 | 76.4% | 10.3% | 8.4% | 4.6% | 0.34% |
| Sep 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
How has the Bunnings and Mitre 10 comparison changed over the last 12 months?
3 findings
- Bunnings was ahead of Mitre 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bunnings’ share of searches among hardware stores in Australia moved from 80.4% to 79.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among hardware stores in Australia moved from 4.8% to 4.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for Australia hardware stores in September 2026?
2 changes
In September 2026, Bunnings gained share of searches among hardware stores in Australia, from 76.4% to 79.1%.
Mitre 10’s share of searches among hardware stores in Australia has gained ground for 3 months in a row, from 3.6% to 4.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bunnings’ and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hardware stores
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