Brandwave

How popular isBunnings?

In September 2026, people searched for Bunnings by name about 3.4 million times in Australia, an 18.1% decrease from the previous year. These searches made up 79.1% of all Australia hardware store searches, placing Bunnings first out of five stores. When we asked both ChatGPT and Google AI Overviews about hardware stores, Bunnings appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Bunnings is the most searched of 5 competitors and the most recommended in AI answers.

  1. BunningsShare of searches 79.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Sydney ToolsShare of searches 8.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Total ToolsShare of searches 7.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. Mitre 10Share of searches 4.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Home HardwareShare of searches 0.35%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top hardware stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bunnings was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bunnings is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Mitre 103rd
  4. Sydney Tools4th
  5. Home Hardware5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hardware stores

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which hardware stores compete with Bunnings?

Bunnings against hardware stores in Australia, by month

Share of searches by month for Bunnings, Sydney Tools, Total Tools, Mitre 10. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsSydney ToolsTotal ToolsMitre 10Home Hardware
Oct 202580.4%7.2%7.2%4.8%0.29%
Nov 202581.2%7.3%7.3%4%0.24%
Dec 202581.5%7.3%6%4.9%0.29%
Jan 202680.4%7.2%7.2%4.8%0.29%
Feb 202679.2%8.7%7.1%4.7%0.29%
Mar 202679.2%8.7%7.1%4.7%0.29%
Apr 202679.1%8.7%7.1%4.7%0.35%
May 202676.5%10.3%8.4%4.6%0.28%
Jun 202674%12.1%9.9%3.6%0.27%
Jul 202679.8%8.8%7.2%3.9%0.29%
Aug 202676.4%10.3%8.4%4.6%0.34%
Sep 202679.1%8.7%7.1%4.7%0.35%

  1. 1.Bunnings

    79.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Sydney Tools

    8.7%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  3. 3.Total Tools

    7.1%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Mitre 10

    4.7%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Home Hardware

    0.35%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bunnings and its closest rivals

Every comparison with Bunnings

4 comparisons

How has branded search demand for Bunnings changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bunnings in Australia fell from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among hardware stores in Australia decreased from 80.4% to 79.1%.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among hardware stores in Australia peaked at 81.5% in December 2025 and was lowest at 74% in June 2026.

How did search popularity change for Australia hardware stores in September 2026?

4 changes

  1. In September 2026, Bunnings gained share of searches among hardware stores in Australia, from 76.4% to 79.1%.

  2. In September 2026, Sydney Tools lost share of searches among hardware stores in Australia, from 10.3% to 8.7%.

  3. In September 2026, Total Tools lost share of searches among hardware stores in Australia, from 8.4% to 7.1%.

  4. Mitre 10’s share of searches among hardware stores in Australia has gained ground for 3 months in a row, from 3.6% to 4.7% in September 2026.

How are Bunnings’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bunnings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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