Brandwave

Bunnings vs Sydney Tools:Which is more popular?

In September 2026, Bunnings had more branded searches than Sydney Tools among hardware stores in Australia. Bunnings had about 3.4 million branded searches, while Sydney Tools had 368,000. Bunnings made up 79.1% of all hardware store searches we track, and Sydney Tools accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about hardware stores, Bunnings and Sydney Tools each appeared in three of the four answers. Bunnings was mentioned before Sydney Tools in every answer.

Among hardware stores in Australia in September 2026

Who do people search for more?

Bunnings, about 9 searches for every 1 for Sydney Tools

Bunnings 3.4M searchesSydney Tools 368K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Bunnings in 3 of 4Sydney Tools in 3 of 4

Who does AI recommend more?

Bunnings, named ahead of Sydney Tools in every answer

Bunnings first in 3Sydney Tools never first

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Top hardware stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bunnings and Sydney Tools were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bunnings was listed before Sydney Tools in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Mitre 103rd
  4. Sydney Tools4th
  5. Home Hardware5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hardware stores

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Bunnings or Sydney Tools more popular in search?

This chart shows how often people search Google for Bunnings and Sydney Tools by name. Each line represents a brand's share of searches for all five hardware stores we track, month by month, from searches in Australia.

Bunnings and Sydney Tools among hardware stores in Australia, by month

Share of searches by month for Bunnings, Sydney Tools. The figures are in the table below the chart.

View monthly share of searches table
MonthBunningsSydney ToolsTotal ToolsMitre 10Home Hardware
Oct 202580.4%7.2%7.2%4.8%0.29%
Nov 202581.2%7.3%7.3%4%0.24%
Dec 202581.5%7.3%6%4.9%0.29%
Jan 202680.4%7.2%7.2%4.8%0.29%
Feb 202679.2%8.7%7.1%4.7%0.29%
Mar 202679.2%8.7%7.1%4.7%0.29%
Apr 202679.1%8.7%7.1%4.7%0.35%
May 202676.5%10.3%8.4%4.6%0.28%
Jun 202674%12.1%9.9%3.6%0.27%
Jul 202679.8%8.8%7.2%3.9%0.29%
Aug 202676.4%10.3%8.4%4.6%0.34%
Sep 202679.1%8.7%7.1%4.7%0.35%

How has the Bunnings and Sydney Tools comparison changed over the last 12 months?

3 findings
  • Bunnings was ahead of Sydney Tools in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among hardware stores in Australia moved from 80.4% to 79.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Sydney Tools’ share of searches among hardware stores in Australia moved from 7.2% to 8.7%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for Australia hardware stores in September 2026?

2 changes

  1. In September 2026, Bunnings gained share of searches among hardware stores in Australia, from 76.4% to 79.1%.

  2. In September 2026, Sydney Tools lost share of searches among hardware stores in Australia, from 10.3% to 8.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunnings’ and Sydney Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • bunnings

Sydney Tools

1 branded search term

  • sydney tools

How the Brand Demand Index is measured

Other head-to-heads among hardware stores

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