Bunnings vs Mitre 10:Which is more popular?
In September 2026, Bunnings had more branded searches than Mitre 10 among hardware stores in Australia. Bunnings had about 3.4 million branded searches, while Mitre 10 had 201,000. Bunnings made up 79.1% of all hardware store searches we track, and Mitre 10 accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about hardware stores, Bunnings and Mitre 10 each appeared in three of the four answers. Bunnings was mentioned before Mitre 10 in every answer.
Who do people search for more?
Bunnings, about 17 searches for every 1 for Mitre 10
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Bunnings, named ahead of Mitre 10 in every answer
Follow Bunnings vs Mitre 10 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hardware stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bunnings was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mitre 10 was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bunnings was listed before Mitre 10 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bunnings1st
Total Tools2nd
Mitre 103rd
Sydney Tools4th
Home Hardware5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hardware stores
4 answers
Asked ChatGPT
“Where should I buy tools and hardware in Australia?”
Asked ChatGPT
“What are the best hardware stores in Australia?”
Asked ChatGPT
“What's the best store in Australia for power tools?”
Searched Google, AI Overview
“hardware store near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hardware store”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bunnings or Mitre 10 more popular in search?
This chart shows how often people search Google for Bunnings and Mitre 10 by name. Each line represents a brand's share of searches for all five hardware stores we track, month by month, from searches in Australia.
Share of searches by month for Bunnings, Mitre 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Sydney Tools | Total Tools | Mitre 10 | Home Hardware |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Nov 2025 | 81.2% | 7.3% | 7.3% | 4% | 0.24% |
| Dec 2025 | 81.5% | 7.3% | 6% | 4.9% | 0.29% |
| Jan 2026 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Feb 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Mar 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Apr 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
| May 2026 | 76.5% | 10.3% | 8.4% | 4.6% | 0.28% |
| Jun 2026 | 74% | 12.1% | 9.9% | 3.6% | 0.27% |
| Jul 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.29% |
| Aug 2026 | 76.4% | 10.3% | 8.4% | 4.6% | 0.34% |
| Sep 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
How has the Bunnings and Mitre 10 comparison changed over the last 12 months?
3 findings
- Bunnings was ahead of Mitre 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bunnings’ share of searches among hardware stores in Australia moved from 80.4% to 79.1%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among hardware stores in Australia moved from 4.8% to 4.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for Australia hardware stores in September 2026?
2 changes
In September 2026, Bunnings gained share of searches among hardware stores in Australia, from 76.4% to 79.1%.
Mitre 10’s share of searches among hardware stores in Australia has gained ground for 3 months in a row, from 3.6% to 4.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bunnings’ and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hardware stores
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.