Sydney Tools vs Total Tools:Which is more popular?
In September 2026, Sydney Tools had more branded searches than Total Tools among hardware stores in Australia. Sydney Tools had about 368,000 branded searches, while Total Tools had 301,000. Sydney Tools made up 8.7% of all hardware store searches we track, and Total Tools accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about hardware stores, Sydney Tools and Total Tools each appeared in three of the four answers. Total Tools was mentioned before Sydney Tools in every answer.
Who do people search for more?
Sydney Tools, about 22% more searches than Total Tools
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Total Tools, named ahead of Sydney Tools in every answer
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Top hardware stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sydney Tools and Total Tools were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Total Tools was listed before Sydney Tools in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bunnings1st- Total Tools2nd
Mitre 103rd- Sydney Tools4th
Home Hardware5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hardware stores
4 answers
Asked ChatGPT
“Where should I buy tools and hardware in Australia?”
Asked ChatGPT
“What are the best hardware stores in Australia?”
Asked ChatGPT
“What's the best store in Australia for power tools?”
Searched Google, AI Overview
“hardware store near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hardware store”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Sydney Tools or Total Tools more popular in search?
This chart shows how often people search Google for Sydney Tools and Total Tools by name. Each line represents a brand's share of searches for all five hardware stores we track, month by month, from searches in Australia.
Share of searches by month for Sydney Tools, Total Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Sydney Tools | Total Tools | Mitre 10 | Home Hardware |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Nov 2025 | 81.2% | 7.3% | 7.3% | 4% | 0.24% |
| Dec 2025 | 81.5% | 7.3% | 6% | 4.9% | 0.29% |
| Jan 2026 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Feb 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Mar 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Apr 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
| May 2026 | 76.5% | 10.3% | 8.4% | 4.6% | 0.28% |
| Jun 2026 | 74% | 12.1% | 9.9% | 3.6% | 0.27% |
| Jul 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.29% |
| Aug 2026 | 76.4% | 10.3% | 8.4% | 4.6% | 0.34% |
| Sep 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
How has the Sydney Tools and Total Tools comparison changed over the last 12 months?
3 findings
- Sydney Tools was ahead of Total Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sydney Tools’ share of searches among hardware stores in Australia moved from 7.2% to 8.7%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Total Tools’ share of searches among hardware stores in Australia moved from 7.2% to 7.1%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for Australia hardware stores in September 2026?
2 changes
In September 2026, Sydney Tools lost share of searches among hardware stores in Australia, from 10.3% to 8.7%.
In September 2026, Total Tools lost share of searches among hardware stores in Australia, from 8.4% to 7.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sydney Tools’ and Total Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sydney Tools
1 branded search term
- sydney tools
Total Tools
1 branded search term
- total tools
Other head-to-heads among hardware stores
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