Bathroom retailers in Australia:Which are most popular?

Name: Bathroom retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tradelink was the most searched bathroom retailer in Australia, accounting for 30.8% of all searches among the eight retailers we track. When we checked with ChatGPT and Google AI Overviews, The Blue Space showed up in every answer. Reece was recommended most often, coming first in three out of four responses that gave a list.

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Top bathroom retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Blue Space appeared every time. Reece was recommended most often, coming first in three out of four answers that gave a list. The Blue Space was second, and Bunnings and Bathroom Sales Direct tied for third. Bathroom Warehouse, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Blue Space	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Reece	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Bunnings	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tradelink	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Highgrove Bathrooms	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
ABI Interiors	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bathroom Sales Direct	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bathroom Warehouse	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom retailers

5 answers

Asked ChatGPT
“Where's the best place to buy a bathroom vanity in Australia?”
Asked ChatGPT
“Which Australian shops have the best range of tapware and bathroom fittings?”
Asked ChatGPT
“Where can I buy affordable bathroom fittings online in Australia?”
Searched Google, AI Overview
“bathroom vanities”
1. 1Reece
2. 2The Blue Space
3. 3Tradelink
Searched Google, AI Overview
“bathroom supplies”
1. 1The Blue Space

Not named in any answer:

Bathroom Warehouse

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Which bathroom retailers do people search for most?

This chart shows how often people search Google for each bathroom retailer by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.

Share of searches among bathroom retailers in Australia, by month

Month	Tradelink	Highgrove Bathrooms	ABI Interiors	Bunnings	The Blue Space	Bathroom Sales Direct	Reece	Bathroom Warehouse
Oct 2025	31.9%	26%	21.3%	5.2%	4.2%	4.2%	4.2%	2.8%
Nov 2025	32%	26.1%	21.4%	5.2%	5.2%	4.3%	3.5%	2.3%
Dec 2025	37.8%	25.4%	16.9%	6.2%	4.1%	4.1%	3.3%	2.2%
Jan 2026	35.5%	23.8%	19.5%	7.1%	3.9%	3.9%	3.9%	2.5%
Feb 2026	29%	29%	19.5%	7.1%	4.7%	4.7%	3.9%	2.1%
Mar 2026	31.6%	25.8%	21.2%	6.3%	4.2%	5.2%	3.4%	2.3%
Apr 2026	27.7%	27.7%	22.7%	6.8%	4.5%	4.5%	3.7%	2.4%
May 2026	25.9%	25.9%	25.9%	6.3%	4.2%	5.2%	4.2%	2.3%
Jun 2026	25.7%	31.4%	21%	5.1%	5.1%	5.1%	4.2%	2.3%
Jul 2026	27.5%	27.5%	22.5%	6.7%	4.5%	4.5%	4.5%	2.4%
Aug 2026	27.5%	27.5%	22.5%	6.7%	4.5%	4.5%	4.5%	2.4%
Sep 2026	30.8%	25.2%	20.6%	7.5%	5%	4.1%	4.1%	2.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Tradelink	30.8%	33.1K	0%	+3.3 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Highgrove Bathrooms	25.2%	27.1K	-18.1%	-2.3 pointsmoved from 1st to 2nd
3, held 3rd	ABI Interiors	20.6%	22.2K	-18.1%	-1.9 points
4, held 4th	Bunnings	7.5%	8.1K	0%	+0.8 points
5, moved from 7th to 5th	The Blue Space	5%	5.4K	0%	+0.5 pointsmoved from 7th to 5th
6, moved from 5th to 6th	Bathroom Sales Direct	4.1%	4.4K	-18.5%	-0.4 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Reece	4.1%	4.4K	-18.5%	-0.4 pointsmoved from 6th to 7th
8, held 8th	Bathroom Warehouse	2.7%	2.9K	0%	+0.3 points

1.Tradelink
30.8%
Moved from 2nd to 1st. 33.1K estimated branded searches, 0% vs prior month. Share +3.3 points.
2.Highgrove Bathrooms
25.2%
Moved from 1st to 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.3 points.
3.ABI Interiors
20.6%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.9 points.
4.Bunnings
7.5%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.The Blue Space
5%
Moved from 7th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.Bathroom Sales Direct
4.1%
Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
7.Reece
4.1%
Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
8.Bathroom Warehouse
2.7%
Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings bathroom vanity”.

Which brand is most popular in search among bathroom retailers in Australia?

8 brands

In September 2026, Tradelink was the most searched among bathroom retailers in Australia, with an estimated 33.1K branded searches, 30.8% of all searches for the eight we track. Highgrove Bathrooms is in 2nd place, 5.6 percentage points behind at 25.2%.

Australia bathroom retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Tradelink	31.9% → 30.8%	37.8%Dec 2025	25.7%Jun 2026	1st
Highgrove Bathrooms	26% → 25.2%	31.4%Jun 2026	23.8%Jan 2026	2nd
ABI Interiors	21.3% → 20.6%	25.9%May 2026	16.9%Dec 2025	3rd
Bunnings	5.2% → 7.5%	7.5%Sep 2026	5.1%Jun 2026	4th
The Blue Space	4.2% → 5%	5.2%Nov 2025	3.9%Jan 2026	7th → 5th
Bathroom Sales Direct	4.2% → 4.1%	5.2%May 2026	3.9%Jan 2026	5th → 6th
Reece	4.2% → 4.1%	4.5%Jul 2026	3.3%Dec 2025	6th → 7th
Bathroom Warehouse	2.8% → 2.7%	2.8%Oct 2025	2.1%Feb 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia decreased from 31.9% to 30.8%.
Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia decreased from 26% to 25.2%.
Across the 12 months ending September 2026, ABI Interiors’ share of searches among bathroom retailers in Australia decreased from 21.3% to 20.6%.
Across the 12 months ending September 2026, Bunnings’ share of searches among bathroom retailers in Australia increased from 5.2% to 7.5%.
Across the 12 months ending September 2026, The Blue Space’s share of searches among bathroom retailers in Australia increased from 4.2% to 5%.
Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia peaked at 37.8% in December 2025 and was lowest at 25.7% in June 2026.
Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia peaked at 31.4% in June 2026 and was lowest at 23.8% in January 2026.
Across the 12 months ending September 2026, ABI Interiors’ share of searches among bathroom retailers in Australia peaked at 25.9% in May 2026 and was lowest at 16.9% in December 2025.
Across the 12 months ending September 2026, Bunnings’ share of searches among bathroom retailers in Australia peaked at 7.5% in September 2026 and was lowest at 5.1% in June 2026.
Across the 12 months ending September 2026, The Blue Space’s share of searches among bathroom retailers in Australia peaked at 5.2% in November 2025 and was lowest at 3.9% in January 2026.
Across the 12 months ending September 2026, Bathroom Sales Direct’s share of searches among bathroom retailers in Australia peaked at 5.2% in May 2026 and was lowest at 3.9% in January 2026.
Across the 12 months ending September 2026, Reece’s share of searches among bathroom retailers in Australia peaked at 4.5% in July 2026 and was lowest at 3.3% in December 2025.
Across the 12 months ending September 2026, The Blue Space rose from 7th to 5th among bathroom retailers in Australia.
Across the 12 months ending September 2026, Bathroom Sales Direct fell from 5th to 6th among bathroom retailers in Australia.
Across the 12 months ending September 2026, Reece fell from 6th to 7th among bathroom retailers in Australia.
Across the 12 months ending September 2026, Bathroom Warehouse held steady: its share of searches among bathroom retailers in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia bathroom retailers in September 2026?

8 changes

In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.
In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.
In September 2026, Bunnings gained share of searches among bathroom retailers in Australia, from 6.7% to 7.5%.
In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.
In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%.
Estimated monthly branded searches for Bathroom Warehouse in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Bathroom Sales Direct in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Reece in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted for bathroom retailers?

8 search terms

Each brand's share of searches among bathroom retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.