Brandwave

Highgrove Bathrooms vs The Blue Space:Which is more popular?

In September 2026, Highgrove Bathrooms had more branded searches than The Blue Space among bathroom retailers in Australia. Highgrove Bathrooms had about 27,100 branded searches, while The Blue Space had 5,400. Highgrove Bathrooms made up 25.2% of all bathroom retailer searches we track, and The Blue Space accounted for 5%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, The Blue Space appeared in all five answers and Highgrove Bathrooms in one. The Blue Space was mentioned before Highgrove Bathrooms in three out of four answers.

Among bathroom retailers in Australia in September 2026

Who do people search for more?

Highgrove Bathrooms, about 5 searches for every 1 for The Blue Space

Highgrove Bathrooms 27.1K searchesThe Blue Space 5.4K searches

Who does AI mention more?

The Blue Space, mentioned in every answer we collected

The Blue Space in 5 of 5Highgrove Bathrooms in 1 of 5

Who does AI recommend more?

The Blue Space, named ahead of Highgrove Bathrooms in 3 of 4 answers

The Blue Space first in 3Highgrove Bathrooms first in 1

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Blue Space appeared in all five answers. Highgrove Bathrooms was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Blue Space was listed before Highgrove Bathrooms in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reece1st
  2. The Blue Space2nd
  3. Bunnings3rd
  4. Bathroom Sales Direct3rd
  5. Highgrove Bathrooms5th
  6. Tradelink6th
  7. ABI Interiors6th
  8. Bathroom Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Highgrove Bathrooms or The Blue Space more popular in search?

This chart shows how often people search Google for Highgrove Bathrooms and The Blue Space by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.

Highgrove Bathrooms and The Blue Space among bathroom retailers in Australia, by month

Share of searches by month for Highgrove Bathrooms, The Blue Space. The figures are in the table below the chart.

View monthly share of searches table
MonthTradelinkHighgrove BathroomsABI InteriorsBunningsThe Blue SpaceBathroom Sales DirectReeceBathroom Warehouse
Oct 202531.9%26%21.3%5.2%4.2%4.2%4.2%2.8%
Nov 202532%26.1%21.4%5.2%5.2%4.3%3.5%2.3%
Dec 202537.8%25.4%16.9%6.2%4.1%4.1%3.3%2.2%
Jan 202635.5%23.8%19.5%7.1%3.9%3.9%3.9%2.5%
Feb 202629%29%19.5%7.1%4.7%4.7%3.9%2.1%
Mar 202631.6%25.8%21.2%6.3%4.2%5.2%3.4%2.3%
Apr 202627.7%27.7%22.7%6.8%4.5%4.5%3.7%2.4%
May 202625.9%25.9%25.9%6.3%4.2%5.2%4.2%2.3%
Jun 202625.7%31.4%21%5.1%5.1%5.1%4.2%2.3%
Jul 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Aug 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Sep 202630.8%25.2%20.6%7.5%5%4.1%4.1%2.7%

How has the Highgrove Bathrooms and The Blue Space comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia bathroom retailers in September 2026?

3 changes

  1. In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.

  2. In September 2026, The Blue Space overtook Bathroom Sales Direct and Reece to rank 5th among bathroom retailers in Australia, with 5% of the searches.

  3. In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Highgrove Bathrooms’ and The Blue Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Highgrove Bathrooms

1 branded search term

  • highgrove bathrooms

The Blue Space

1 branded search term

  • the blue space

How the Brand Demand Index is measured

Other head-to-heads among bathroom retailers

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