Brandwave

Bunnings vs Tradelink:Which is more popular?

In September 2026, Tradelink had more branded searches than Bunnings among bathroom retailers in Australia. Tradelink had about 33,100 branded searches, while Bunnings had 8,100. Tradelink made up 30.8% of all bathroom retailer searches we track, and Bunnings accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Bunnings appeared in two of the five answers and Tradelink in one. Bunnings was mentioned before Tradelink in two out of three answers that named either.

Among bathroom retailers in Australia in September 2026

Who do people search for more?

Tradelink, about 4 searches for every 1 for Bunnings

Tradelink 33.1K searchesBunnings 8.1K searches

Who does AI mention more?

Bunnings, mentioned in 2 of 5 answers, Tradelink in 1

Bunnings in 2 of 5Tradelink in 1 of 5

Who does AI recommend more?

Bunnings, named ahead of Tradelink in 2 of 3 answers

Bunnings first in 2Tradelink first in 1

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bunnings was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tradelink was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bunnings was listed before Tradelink in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reece1st
  2. The Blue Space2nd
  3. Bunnings3rd
  4. Bathroom Sales Direct3rd
  5. Highgrove Bathrooms5th
  6. Tradelink6th
  7. ABI Interiors6th
  8. Bathroom Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Bunnings or Tradelink more popular in search?

This chart shows how often people search Google for Bunnings and Tradelink by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.

Bunnings and Tradelink among bathroom retailers in Australia, by month

Share of searches by month for Tradelink, Bunnings. The figures are in the table below the chart.

View monthly share of searches table
MonthTradelinkHighgrove BathroomsABI InteriorsBunningsThe Blue SpaceBathroom Sales DirectReeceBathroom Warehouse
Oct 202531.9%26%21.3%5.2%4.2%4.2%4.2%2.8%
Nov 202532%26.1%21.4%5.2%5.2%4.3%3.5%2.3%
Dec 202537.8%25.4%16.9%6.2%4.1%4.1%3.3%2.2%
Jan 202635.5%23.8%19.5%7.1%3.9%3.9%3.9%2.5%
Feb 202629%29%19.5%7.1%4.7%4.7%3.9%2.1%
Mar 202631.6%25.8%21.2%6.3%4.2%5.2%3.4%2.3%
Apr 202627.7%27.7%22.7%6.8%4.5%4.5%3.7%2.4%
May 202625.9%25.9%25.9%6.3%4.2%5.2%4.2%2.3%
Jun 202625.7%31.4%21%5.1%5.1%5.1%4.2%2.3%
Jul 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Aug 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Sep 202630.8%25.2%20.6%7.5%5%4.1%4.1%2.7%

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings bathroom vanity”.

How has the Bunnings and Tradelink comparison changed over the last 12 months?

3 findings
  • Tradelink was ahead of Bunnings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bunnings’ share of searches among bathroom retailers in Australia moved from 5.2% to 7.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia moved from 31.9% to 30.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for Australia bathroom retailers in September 2026?

2 changes

  1. In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.

  2. In September 2026, Bunnings gained share of searches among bathroom retailers in Australia, from 6.7% to 7.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bunnings’ and Tradelink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • bunnings bathroom vanity

Tradelink

1 branded search term

  • tradelink

How the Brand Demand Index is measured

Other head-to-heads among bathroom retailers

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