Brandwave

ABI Interiors vs Tradelink:Which is more popular?

In September 2026, Tradelink had more branded searches than ABI Interiors among bathroom retailers in Australia. Tradelink had about 33,100 branded searches, while ABI Interiors had 22,200. Tradelink made up 30.8% of all bathroom retailer searches we track, and ABI Interiors accounted for 20.6%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, ABI Interiors and Tradelink each appeared in one of the five answers. ABI Interiors and Tradelink were each mentioned first in one of the two answers that named either.

Among bathroom retailers in Australia in September 2026

Who do people search for more?

Tradelink, about 49% more searches than ABI Interiors

Tradelink 33.1K searchesABI Interiors 22.2K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

ABI Interiors in 1 of 5Tradelink in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

ABI Interiors first in 1Tradelink first in 1

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Top bathroom retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABI Interiors was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tradelink was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ABI Interiors and Tradelink were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reece1st
  2. The Blue Space2nd
  3. Bunnings3rd
  4. Bathroom Sales Direct3rd
  5. Highgrove Bathrooms5th
  6. Tradelink6th
  7. ABI Interiors6th
  8. Bathroom Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is ABI Interiors or Tradelink more popular in search?

This chart shows how often people search Google for ABI Interiors and Tradelink by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.

ABI Interiors and Tradelink among bathroom retailers in Australia, by month

Share of searches by month for Tradelink, ABI Interiors. The figures are in the table below the chart.

View monthly share of searches table
MonthTradelinkHighgrove BathroomsABI InteriorsBunningsThe Blue SpaceBathroom Sales DirectReeceBathroom Warehouse
Oct 202531.9%26%21.3%5.2%4.2%4.2%4.2%2.8%
Nov 202532%26.1%21.4%5.2%5.2%4.3%3.5%2.3%
Dec 202537.8%25.4%16.9%6.2%4.1%4.1%3.3%2.2%
Jan 202635.5%23.8%19.5%7.1%3.9%3.9%3.9%2.5%
Feb 202629%29%19.5%7.1%4.7%4.7%3.9%2.1%
Mar 202631.6%25.8%21.2%6.3%4.2%5.2%3.4%2.3%
Apr 202627.7%27.7%22.7%6.8%4.5%4.5%3.7%2.4%
May 202625.9%25.9%25.9%6.3%4.2%5.2%4.2%2.3%
Jun 202625.7%31.4%21%5.1%5.1%5.1%4.2%2.3%
Jul 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Aug 202627.5%27.5%22.5%6.7%4.5%4.5%4.5%2.4%
Sep 202630.8%25.2%20.6%7.5%5%4.1%4.1%2.7%

How has the ABI Interiors and Tradelink comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia bathroom retailers in September 2026?

2 changes

  1. In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.

  2. In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ABI Interiors’ and Tradelink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABI Interiors

1 branded search term

  • abi interiors

Tradelink

1 branded search term

  • tradelink

How the Brand Demand Index is measured

Other head-to-heads among bathroom retailers

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