Highgrove Bathrooms vs Tradelink:Which is more popular?
In September 2026, Tradelink had more branded searches than Highgrove Bathrooms among bathroom retailers in Australia. Tradelink had about 33,100 branded searches, while Highgrove Bathrooms had 27,100. Tradelink made up 30.8% of all bathroom retailer searches we track, and Highgrove Bathrooms accounted for 25.2%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, Highgrove Bathrooms and Tradelink each appeared in one of the five answers. Highgrove Bathrooms and Tradelink were each mentioned first in one of the two answers that named either.
Who do people search for more?
Tradelink, about 22% more searches than Highgrove Bathrooms
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Highgrove Bathrooms vs Tradelink and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Highgrove Bathrooms was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tradelink was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Highgrove Bathrooms and Tradelink were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a bathroom vanity in Australia?”
Asked ChatGPT
“Which Australian shops have the best range of tapware and bathroom fittings?”
Asked ChatGPT
“Where can I buy affordable bathroom fittings online in Australia?”
Searched Google, AI Overview
“bathroom vanities”
Searched Google, AI Overview
“bathroom supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Highgrove Bathrooms or Tradelink more popular in search?
This chart shows how often people search Google for Highgrove Bathrooms and Tradelink by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.
Share of searches by month for Tradelink, Highgrove Bathrooms. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tradelink | Highgrove Bathrooms | ABI Interiors | Bunnings | The Blue Space | Bathroom Sales Direct | Reece | Bathroom Warehouse |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26% | 21.3% | 5.2% | 4.2% | 4.2% | 4.2% | 2.8% |
| Nov 2025 | 32% | 26.1% | 21.4% | 5.2% | 5.2% | 4.3% | 3.5% | 2.3% |
| Dec 2025 | 37.8% | 25.4% | 16.9% | 6.2% | 4.1% | 4.1% | 3.3% | 2.2% |
| Jan 2026 | 35.5% | 23.8% | 19.5% | 7.1% | 3.9% | 3.9% | 3.9% | 2.5% |
| Feb 2026 | 29% | 29% | 19.5% | 7.1% | 4.7% | 4.7% | 3.9% | 2.1% |
| Mar 2026 | 31.6% | 25.8% | 21.2% | 6.3% | 4.2% | 5.2% | 3.4% | 2.3% |
| Apr 2026 | 27.7% | 27.7% | 22.7% | 6.8% | 4.5% | 4.5% | 3.7% | 2.4% |
| May 2026 | 25.9% | 25.9% | 25.9% | 6.3% | 4.2% | 5.2% | 4.2% | 2.3% |
| Jun 2026 | 25.7% | 31.4% | 21% | 5.1% | 5.1% | 5.1% | 4.2% | 2.3% |
| Jul 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 7.5% | 5% | 4.1% | 4.1% | 2.7% |
How has the Highgrove Bathrooms and Tradelink comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Highgrove Bathrooms took it in June 2026, Tradelink took it in September 2026.
- Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia moved from 26% to 25.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Tradelink’s share of searches among bathroom retailers in Australia moved from 31.9% to 30.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for Australia bathroom retailers in September 2026?
2 changes
In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.
In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Highgrove Bathrooms’ and Tradelink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highgrove Bathrooms
1 branded search term
- highgrove bathrooms
Tradelink
1 branded search term
- tradelink
Other head-to-heads among bathroom retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.