ABI Interiors vs Highgrove Bathrooms:Which is more popular?
In September 2026, Highgrove Bathrooms had more branded searches than ABI Interiors among bathroom retailers in Australia. Highgrove Bathrooms had about 27,100 branded searches, while ABI Interiors had 22,200. Highgrove Bathrooms made up 25.2% of all bathroom retailer searches we track, and ABI Interiors accounted for 20.6%. When we asked ChatGPT and Google AI Overviews about bathroom retailers, ABI Interiors and Highgrove Bathrooms each appeared in one of the five answers. ABI Interiors and Highgrove Bathrooms were each mentioned first in one of the two answers that named either.
Who do people search for more?
Highgrove Bathrooms, about 22% more searches than ABI Interiors
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bathroom retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ABI Interiors and Highgrove Bathrooms were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ABI Interiors and Highgrove Bathrooms were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Blue Space5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reece4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bunnings2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tradelink1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Highgrove Bathrooms1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ABI Interiors1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bathroom Sales Direct1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bathroom Warehouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom retailers
5 answers
Asked ChatGPT
“Where's the best place to buy a bathroom vanity in Australia?”
Asked ChatGPT
“Which Australian shops have the best range of tapware and bathroom fittings?”
Asked ChatGPT
“Where can I buy affordable bathroom fittings online in Australia?”
Searched Google, AI Overview
“bathroom vanities”
Searched Google, AI Overview
“bathroom supplies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is ABI Interiors or Highgrove Bathrooms more popular in search?
This chart shows how often people search Google for ABI Interiors and Highgrove Bathrooms by name. Each line represents a brand's share of searches for all eight bathroom retailers we track, month by month, from searches in Australia.
Share of searches by month for Highgrove Bathrooms, ABI Interiors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tradelink | Highgrove Bathrooms | ABI Interiors | Bunnings | The Blue Space | Bathroom Sales Direct | Reece | Bathroom Warehouse |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 26% | 21.3% | 5.2% | 4.2% | 4.2% | 4.2% | 2.8% |
| Nov 2025 | 32% | 26.1% | 21.4% | 5.2% | 5.2% | 4.3% | 3.5% | 2.3% |
| Dec 2025 | 37.8% | 25.4% | 16.9% | 6.2% | 4.1% | 4.1% | 3.3% | 2.2% |
| Jan 2026 | 35.5% | 23.8% | 19.5% | 7.1% | 3.9% | 3.9% | 3.9% | 2.5% |
| Feb 2026 | 29% | 29% | 19.5% | 7.1% | 4.7% | 4.7% | 3.9% | 2.1% |
| Mar 2026 | 31.6% | 25.8% | 21.2% | 6.3% | 4.2% | 5.2% | 3.4% | 2.3% |
| Apr 2026 | 27.7% | 27.7% | 22.7% | 6.8% | 4.5% | 4.5% | 3.7% | 2.4% |
| May 2026 | 25.9% | 25.9% | 25.9% | 6.3% | 4.2% | 5.2% | 4.2% | 2.3% |
| Jun 2026 | 25.7% | 31.4% | 21% | 5.1% | 5.1% | 5.1% | 4.2% | 2.3% |
| Jul 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Aug 2026 | 27.5% | 27.5% | 22.5% | 6.7% | 4.5% | 4.5% | 4.5% | 2.4% |
| Sep 2026 | 30.8% | 25.2% | 20.6% | 7.5% | 5% | 4.1% | 4.1% | 2.7% |
How has the ABI Interiors and Highgrove Bathrooms comparison changed over the last 12 months?
3 findings
- Highgrove Bathrooms was ahead of ABI Interiors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABI Interiors’ share of searches among bathroom retailers in Australia moved from 21.3% to 20.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia moved from 26% to 25.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for Australia bathroom retailers in September 2026?
3 changes
In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches.
In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%.
In September 2026, ABI Interiors lost share of searches among bathroom retailers in Australia, from 22.5% to 20.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ABI Interiors’ and Highgrove Bathrooms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABI Interiors
1 branded search term
- abi interiors
Highgrove Bathrooms
1 branded search term
- highgrove bathrooms
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