Brandwave

Amber Tiles vs Bunnings:Which is more popular?

In September 2026, Bunnings had more branded searches than Amber Tiles among tile retailers in Australia. Bunnings had about 9,900 branded searches, while Amber Tiles had 6,600. Bunnings made up 8.5% of all tile retailer searches we track, and Amber Tiles accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about tile retailers, neither Amber Tiles nor Bunnings appeared in any of the three answers.

Among tile retailers in Australia in September 2026

Who do people search for more?

Bunnings, about 50% more searches than Amber Tiles

Bunnings 9.9K searchesAmber Tiles 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Amber Tiles in 0 of 3Bunnings in 0 of 3

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Amber Tiles nor Bunnings showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tile retailers

3 answers

  • Asked ChatGPT

    “Where's the best place to buy tiles in Australia?”

    1. 1National Tiles
    2. 2Beaumont Tiles

  • Asked ChatGPT

    “Which tile shop has the best range for a bathroom renovation?”

    1. Asked ChatGPT

      “What's a good tile shop near me?”

      1. 1National Tiles

    2. Searched Google, AI Overview

      “tiles near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “tile shop near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Is Amber Tiles or Bunnings more popular in search?

    This chart shows how often people search Google for Amber Tiles and Bunnings by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.

    Amber Tiles and Bunnings among tile retailers in Australia, by month

    Share of searches by month for Bunnings, Amber Tiles. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBeaumont TilesNational TilesTile CloudBunningsAmber TilesDi Lorenzo TilesTiles of EzraTile Republic
    Oct 202539.4%32.3%11.8%6.5%6.5%1.9%1%0.65%
    Nov 202538.9%31.8%14.3%6.4%5.2%1.9%1%0.57%
    Dec 202540.2%32.9%9.8%8%5.4%1.7%1.3%0.71%
    Jan 202643%28.8%12.9%7%4.7%1.8%1.1%0.71%
    Feb 202643%28.8%12.9%5.8%5.8%2.1%1.1%0.63%
    Mar 202642.6%28.5%12.8%7%4.7%2.4%1.3%0.7%
    Apr 202641.5%27.8%12.4%8.3%5.5%2.3%1.3%0.74%
    May 202645.3%24.8%13.6%7.4%4.9%2.1%1.2%0.66%
    Jun 202646%25.1%13.7%6.2%5%2.1%1.2%0.67%
    Jul 202641.6%27.8%12.5%8.3%5.6%2.1%1.3%0.74%
    Aug 202643.9%29.4%10.7%7.2%4.8%1.9%1.4%0.64%
    Sep 202642.6%28.5%10.4%8.5%5.7%2.2%1.4%0.76%

    Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tiles”.

    How has the Amber Tiles and Bunnings comparison changed over the last 12 months?

    3 findings
    • Bunnings was ahead of Amber Tiles in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Amber Tiles’ share of searches among tile retailers in Australia moved from 6.5% to 5.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
    • Across the 12 months ending September 2026, Bunnings’ share of searches among tile retailers in Australia moved from 6.5% to 8.5%, and its estimated monthly branded searches held steady at 9.9K.

    How did search popularity change for Australia tile retailers in September 2026?

    2 changes

    1. In September 2026, Bunnings gained share of searches among tile retailers in Australia, from 7.2% to 8.5%.

    2. In September 2026, Amber Tiles gained share of searches among tile retailers in Australia, from 4.8% to 5.7%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Amber Tiles’ and Bunnings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Amber Tiles

    1 branded search term

    • amber tiles

    Bunnings

    1 branded search term

    • bunnings tiles

    How the Brand Demand Index is measured

    Other head-to-heads among tile retailers

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