Brandwave

How popular isNational Tiles?

In September 2026, people searched for National Tiles by name about 33,100 times in Australia, a 33.1% decrease from the previous year. These searches made up 28.5% of all Australia tile retailer searches, placing National Tiles second out of eight retailers. When we asked both ChatGPT and Google AI Overviews about tile retailers, National Tiles appeared in two of the three answers.

Search and AI answers in September 2026

National Tiles is the second most searched of 8 competitors.

  1. Beaumont TilesShare of searches 42.6%Mentioned in 1 of 3 AI answers
  2. National TilesShare of searches 28.5%Mentioned in 2 of 3 AI answers
  3. Tile CloudShare of searches 10.4%Mentioned in 0 of 3 AI answers
  4. BunningsShare of searches 8.5%Mentioned in 0 of 3 AI answers
  5. Amber TilesShare of searches 5.7%Mentioned in 0 of 3 AI answers

+3 more

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, National Tiles was mentioned in two out of three: in two of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tile retailers

3 answers

  • Asked ChatGPT

    “Where's the best place to buy tiles in Australia?”

    1. 1National Tiles
    2. 2Beaumont Tiles

  • Asked ChatGPT

    “Which tile shop has the best range for a bathroom renovation?”

    1. Asked ChatGPT

      “What's a good tile shop near me?”

      1. 1National Tiles

    2. Searched Google, AI Overview

      “tiles near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “tile shop near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Which tile retailers compete with National Tiles?

    National Tiles against tile retailers in Australia, by month

    Share of searches by month for Beaumont Tiles, National Tiles, Tile Cloud, Bunnings, Amber Tiles, Di Lorenzo Tiles. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBeaumont TilesNational TilesTile CloudBunningsAmber TilesDi Lorenzo TilesTiles of EzraTile Republic
    Oct 202539.4%32.3%11.8%6.5%6.5%1.9%1%0.65%
    Nov 202538.9%31.8%14.3%6.4%5.2%1.9%1%0.57%
    Dec 202540.2%32.9%9.8%8%5.4%1.7%1.3%0.71%
    Jan 202643%28.8%12.9%7%4.7%1.8%1.1%0.71%
    Feb 202643%28.8%12.9%5.8%5.8%2.1%1.1%0.63%
    Mar 202642.6%28.5%12.8%7%4.7%2.4%1.3%0.7%
    Apr 202641.5%27.8%12.4%8.3%5.5%2.3%1.3%0.74%
    May 202645.3%24.8%13.6%7.4%4.9%2.1%1.2%0.66%
    Jun 202646%25.1%13.7%6.2%5%2.1%1.2%0.67%
    Jul 202641.6%27.8%12.5%8.3%5.6%2.1%1.3%0.74%
    Aug 202643.9%29.4%10.7%7.2%4.8%1.9%1.4%0.64%
    Sep 202642.6%28.5%10.4%8.5%5.7%2.2%1.4%0.76%

    1. 1.Beaumont Tiles

      42.6%

      Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

    2. 2.National Tiles

      28.5%

      Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1 points.

    3. 3.Tile Cloud

      10.4%

      Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    4. 4.Bunnings

      8.5%

      Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

    5. 5.Amber Tiles

      5.7%

      Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.

    6. 6.Di Lorenzo Tiles

      2.2%

      Held 6th. 2.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

    7. 7.Tiles of Ezra

      1.4%

      Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

    8. 8.Tile Republic

      0.76%

      Held 8th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

    Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tiles”.

    Compare popularity between National Tiles and its closest rivals

    Every comparison with National Tiles

    12 comparisons

    How has branded search demand for National Tiles changed in Australia over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for National Tiles in Australia fell from 49.5K to 33.1K.
    • Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia decreased from 32.3% to 28.5%.
    • Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia peaked at 32.9% in December 2025 and was lowest at 24.8% in May 2026.

    How did search popularity change for Australia tile retailers in September 2026?

    6 changes

    1. In September 2026, Bunnings gained share of searches among tile retailers in Australia, from 7.2% to 8.5%.

    2. In September 2026, Amber Tiles gained share of searches among tile retailers in Australia, from 4.8% to 5.7%.

    3. In September 2026, Beaumont Tiles lost share of searches among tile retailers in Australia, from 43.9% to 42.6%.

    4. In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%.

    5. Tile Cloud’s share of searches among tile retailers in Australia has lost ground for 3 months in a row, from 13.7% to 10.4% in September 2026.

    6. Estimated monthly branded searches for Tile Republic in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026.

    How are National Tiles’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using National Tiles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • national tiles

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    How the Brand Demand Index is measured

    Where does National Tiles compete?

    National Tiles is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Tile retailers2nd of 828.5%Shown above
    Flooring retailers1st of 640.4%Show ranking
    Creator with pink hair and a pink jacket

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