Brandwave

National Tiles vs Tiles of Ezra:Which is more popular?

In September 2026, National Tiles had more branded searches than Tiles of Ezra among tile retailers in Australia. National Tiles had about 33,100 branded searches, while Tiles of Ezra had 1,600. National Tiles made up 28.5% of all tile retailer searches we track, and Tiles of Ezra accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about tile retailers, National Tiles appeared in two of the three answers and Tiles of Ezra in none.

Among tile retailers in Australia in September 2026

Who do people search for more?

National Tiles, about 21 searches for every 1 for Tiles of Ezra

National Tiles 33.1K searchesTiles of Ezra 1.6K searches

Who does AI mention more?

National Tiles, mentioned in 2 of 3 answers, Tiles of Ezra in 0

National Tiles in 2 of 3Tiles of Ezra in 0 of 3

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, National Tiles was mentioned in two out of three: in two of the three ChatGPT answers. Tiles of Ezra did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tile retailers

3 answers

  • Asked ChatGPT

    “Where's the best place to buy tiles in Australia?”

    1. 1National Tiles
    2. 2Beaumont Tiles

  • Asked ChatGPT

    “Which tile shop has the best range for a bathroom renovation?”

    1. Asked ChatGPT

      “What's a good tile shop near me?”

      1. 1National Tiles

    2. Searched Google, AI Overview

      “tiles near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “tile shop near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Is National Tiles or Tiles of Ezra more popular in search?

    This chart shows how often people search Google for National Tiles and Tiles of Ezra by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.

    National Tiles and Tiles of Ezra among tile retailers in Australia, by month

    Share of searches by month for National Tiles, Tiles of Ezra. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBeaumont TilesNational TilesTile CloudBunningsAmber TilesDi Lorenzo TilesTiles of EzraTile Republic
    Oct 202539.4%32.3%11.8%6.5%6.5%1.9%1%0.65%
    Nov 202538.9%31.8%14.3%6.4%5.2%1.9%1%0.57%
    Dec 202540.2%32.9%9.8%8%5.4%1.7%1.3%0.71%
    Jan 202643%28.8%12.9%7%4.7%1.8%1.1%0.71%
    Feb 202643%28.8%12.9%5.8%5.8%2.1%1.1%0.63%
    Mar 202642.6%28.5%12.8%7%4.7%2.4%1.3%0.7%
    Apr 202641.5%27.8%12.4%8.3%5.5%2.3%1.3%0.74%
    May 202645.3%24.8%13.6%7.4%4.9%2.1%1.2%0.66%
    Jun 202646%25.1%13.7%6.2%5%2.1%1.2%0.67%
    Jul 202641.6%27.8%12.5%8.3%5.6%2.1%1.3%0.74%
    Aug 202643.9%29.4%10.7%7.2%4.8%1.9%1.4%0.64%
    Sep 202642.6%28.5%10.4%8.5%5.7%2.2%1.4%0.76%

    How has the National Tiles and Tiles of Ezra comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia tile retailers in September 2026?

    1 change

    1. In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using National Tiles’ and Tiles of Ezra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    National Tiles

    1 branded search term

    • national tiles

    Tiles of Ezra

    1 branded search term

    • tiles of ezra

    How the Brand Demand Index is measured

    Other head-to-heads among tile retailers

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