Bunnings vs National Tiles:Which is more popular?
In September 2026, National Tiles had more branded searches than Bunnings among tile retailers in Australia. National Tiles had about 33,100 branded searches, while Bunnings had 9,900. National Tiles made up 28.5% of all tile retailer searches we track, and Bunnings accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about tile retailers, National Tiles appeared in two of the three answers and Bunnings in none.
Who do people search for more?
National Tiles, about 3 searches for every 1 for Bunnings
Who does AI mention more?
National Tiles, mentioned in 2 of 3 answers, Bunnings in 0
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Top tile retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, National Tiles was mentioned in two out of three: in two of the three ChatGPT answers. Bunnings did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- National Tiles2 of 3Named in 2 of 3 ChatGPT answers
Beaumont Tiles1 of 3Named in 1 of 3 ChatGPT answers
Tile Cloud0 of 3Named in 0 of 3 ChatGPT answers
Bunnings0 of 3Named in 0 of 3 ChatGPT answers- Amber Tiles0 of 3Named in 0 of 3 ChatGPT answers
Di Lorenzo Tiles0 of 3Named in 0 of 3 ChatGPT answers
Tiles of Ezra0 of 3Named in 0 of 3 ChatGPT answers
Tile Republic0 of 3Named in 0 of 3 ChatGPT answers
See every answer about tile retailers
3 answers
Asked ChatGPT
“Where's the best place to buy tiles in Australia?”
Asked ChatGPT
“Which tile shop has the best range for a bathroom renovation?”
Asked ChatGPT
“What's a good tile shop near me?”
Searched Google, AI Overview
“tiles near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tile shop near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Bunnings or National Tiles more popular in search?
This chart shows how often people search Google for Bunnings and National Tiles by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.
Share of searches by month for National Tiles, Bunnings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beaumont Tiles | National Tiles | Tile Cloud | Bunnings | Amber Tiles | Di Lorenzo Tiles | Tiles of Ezra | Tile Republic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 32.3% | 11.8% | 6.5% | 6.5% | 1.9% | 1% | 0.65% |
| Nov 2025 | 38.9% | 31.8% | 14.3% | 6.4% | 5.2% | 1.9% | 1% | 0.57% |
| Dec 2025 | 40.2% | 32.9% | 9.8% | 8% | 5.4% | 1.7% | 1.3% | 0.71% |
| Jan 2026 | 43% | 28.8% | 12.9% | 7% | 4.7% | 1.8% | 1.1% | 0.71% |
| Feb 2026 | 43% | 28.8% | 12.9% | 5.8% | 5.8% | 2.1% | 1.1% | 0.63% |
| Mar 2026 | 42.6% | 28.5% | 12.8% | 7% | 4.7% | 2.4% | 1.3% | 0.7% |
| Apr 2026 | 41.5% | 27.8% | 12.4% | 8.3% | 5.5% | 2.3% | 1.3% | 0.74% |
| May 2026 | 45.3% | 24.8% | 13.6% | 7.4% | 4.9% | 2.1% | 1.2% | 0.66% |
| Jun 2026 | 46% | 25.1% | 13.7% | 6.2% | 5% | 2.1% | 1.2% | 0.67% |
| Jul 2026 | 41.6% | 27.8% | 12.5% | 8.3% | 5.6% | 2.1% | 1.3% | 0.74% |
| Aug 2026 | 43.9% | 29.4% | 10.7% | 7.2% | 4.8% | 1.9% | 1.4% | 0.64% |
| Sep 2026 | 42.6% | 28.5% | 10.4% | 8.5% | 5.7% | 2.2% | 1.4% | 0.76% |
Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tiles”.
How has the Bunnings and National Tiles comparison changed over the last 12 months?
3 findings
- National Tiles was ahead of Bunnings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bunnings’ share of searches among tile retailers in Australia moved from 6.5% to 8.5%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia moved from 32.3% to 28.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for Australia tile retailers in September 2026?
2 changes
In September 2026, Bunnings gained share of searches among tile retailers in Australia, from 7.2% to 8.5%.
In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bunnings’ and National Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bunnings
1 branded search term
- bunnings tiles
National Tiles
1 branded search term
- national tiles
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