Tile retailers in Australia:Which are most popular?

Name: Tile retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Beaumont Tiles was the most searched tile retailer in Australia, accounting for 42.6% of all searches among the eight retailers we track. When we checked with ChatGPT and Google AI Overviews, National Tiles was mentioned most often, in two of the three answers.

Follow tile retailers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top tile retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, National Tiles was mentioned most often, in two of the three answers. Tile Cloud, which ranked third in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
National Tiles	Named in 2 of 3 ChatGPT answers	2 of 3
Beaumont Tiles	Named in 1 of 3 ChatGPT answers	1 of 3
Tile Cloud	Named in 0 of 3 ChatGPT answers	0 of 3
Bunnings	Named in 0 of 3 ChatGPT answers	0 of 3
Amber Tiles	Named in 0 of 3 ChatGPT answers	0 of 3
Di Lorenzo Tiles	Named in 0 of 3 ChatGPT answers	0 of 3
Tiles of Ezra	Named in 0 of 3 ChatGPT answers	0 of 3
Tile Republic	Named in 0 of 3 ChatGPT answers	0 of 3

National Tiles2 of 3Named in 2 of 3 ChatGPT answers
Beaumont Tiles1 of 3Named in 1 of 3 ChatGPT answers
Tile Cloud0 of 3Named in 0 of 3 ChatGPT answers
Bunnings0 of 3Named in 0 of 3 ChatGPT answers
Amber Tiles0 of 3Named in 0 of 3 ChatGPT answers
Di Lorenzo Tiles0 of 3Named in 0 of 3 ChatGPT answers
Tiles of Ezra0 of 3Named in 0 of 3 ChatGPT answers
Tile Republic0 of 3Named in 0 of 3 ChatGPT answers

See every answer about tile retailers

3 answers

Asked ChatGPT
“Where's the best place to buy tiles in Australia?”
1. 1National Tiles
2. 2Beaumont Tiles
Asked ChatGPT
“Which tile shop has the best range for a bathroom renovation?”
Asked ChatGPT
“What's a good tile shop near me?”
1. 1National Tiles
Searched Google, AI Overview
“tiles near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tile shop near me”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Which tile retailers do people search for most?

This chart shows how often people search Google for each tile retailer by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.

Share of searches among tile retailers in Australia, by month

Month	Beaumont Tiles	National Tiles	Tile Cloud	Bunnings	Amber Tiles	Di Lorenzo Tiles	Tiles of Ezra	Tile Republic
Oct 2025	39.4%	32.3%	11.8%	6.5%	6.5%	1.9%	1%	0.65%
Nov 2025	38.9%	31.8%	14.3%	6.4%	5.2%	1.9%	1%	0.57%
Dec 2025	40.2%	32.9%	9.8%	8%	5.4%	1.7%	1.3%	0.71%
Jan 2026	43%	28.8%	12.9%	7%	4.7%	1.8%	1.1%	0.71%
Feb 2026	43%	28.8%	12.9%	5.8%	5.8%	2.1%	1.1%	0.63%
Mar 2026	42.6%	28.5%	12.8%	7%	4.7%	2.4%	1.3%	0.7%
Apr 2026	41.5%	27.8%	12.4%	8.3%	5.5%	2.3%	1.3%	0.74%
May 2026	45.3%	24.8%	13.6%	7.4%	4.9%	2.1%	1.2%	0.66%
Jun 2026	46%	25.1%	13.7%	6.2%	5%	2.1%	1.2%	0.67%
Jul 2026	41.6%	27.8%	12.5%	8.3%	5.6%	2.1%	1.3%	0.74%
Aug 2026	43.9%	29.4%	10.7%	7.2%	4.8%	1.9%	1.4%	0.64%
Sep 2026	42.6%	28.5%	10.4%	8.5%	5.7%	2.2%	1.4%	0.76%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Beaumont Tiles	42.6%	49.5K	-18.2%	-1.4 points
2, held 2nd	National Tiles	28.5%	33.1K	-18.3%	-1 points
3, held 3rd	Tile Cloud	10.4%	12.1K	-18.2%	-0.3 points
4, held 4th	Bunnings	8.5%	9.9K	0%	+1.3 points
5, held 5th	Amber Tiles	5.7%	6.6K	0%	+0.9 points
6, held 6th	Di Lorenzo Tiles	2.2%	2.6K	0%	+0.3 points
7, held 7th	Tiles of Ezra	1.4%	1.6K	-15.8%	0 points
8, held 8th	Tile Republic	0.76%	880	0%	+0.1 points

1.Beaumont Tiles
42.6%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
2.National Tiles
28.5%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1 points.
3.Tile Cloud
10.4%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.Bunnings
8.5%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +1.3 points.
5.Amber Tiles
5.7%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.Di Lorenzo Tiles
2.2%
Held 6th. 2.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.Tiles of Ezra
1.4%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
8.Tile Republic
0.76%
Held 8th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tiles”.

Which brand is most popular in search among tile retailers in Australia?

8 brands

In September 2026, Beaumont Tiles was the most searched among tile retailers in Australia, with an estimated 49.5K branded searches, 42.6% of all searches for the eight we track. National Tiles is in 2nd place, 14.1 percentage points behind at 28.5%.

Australia tile retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Beaumont Tiles	39.4% → 42.6%	46%Jun 2026	38.9%Nov 2025	1st
National Tiles	32.3% → 28.5%	32.9%Dec 2025	24.8%May 2026	2nd
Tile Cloud	11.8% → 10.4%	14.3%Nov 2025	9.8%Dec 2025	3rd
Bunnings	6.5% → 8.5%	8.5%Sep 2026	5.8%Feb 2026	5th → 4th
Amber Tiles	6.5% → 5.7%	6.5%Oct 2025	4.7%Mar 2026	4th → 5th
Di Lorenzo Tiles	1.9% → 2.2%	2.4%Mar 2026	1.7%Dec 2025	6th
Tiles of Ezra	1% → 1.4%	1.4%Aug 2026	1%Nov 2025	7th
Tile Republic	0.65% → 0.76%	0.76%Sep 2026	0.57%Nov 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Beaumont Tiles’ share of searches among tile retailers in Australia increased from 39.4% to 42.6%.
Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia decreased from 32.3% to 28.5%.
Across the 12 months ending September 2026, Tile Cloud’s share of searches among tile retailers in Australia decreased from 11.8% to 10.4%.
Across the 12 months ending September 2026, Bunnings’ share of searches among tile retailers in Australia increased from 6.5% to 8.5%.
Across the 12 months ending September 2026, Amber Tiles’ share of searches among tile retailers in Australia decreased from 6.5% to 5.7%.
Across the 12 months ending September 2026, Beaumont Tiles’ share of searches among tile retailers in Australia peaked at 46% in June 2026 and was lowest at 38.9% in November 2025.
Across the 12 months ending September 2026, National Tiles’ share of searches among tile retailers in Australia peaked at 32.9% in December 2025 and was lowest at 24.8% in May 2026.
Across the 12 months ending September 2026, Tile Cloud’s share of searches among tile retailers in Australia peaked at 14.3% in November 2025 and was lowest at 9.8% in December 2025.
Across the 12 months ending September 2026, Bunnings’ share of searches among tile retailers in Australia peaked at 8.5% in September 2026 and was lowest at 5.8% in February 2026.
Across the 12 months ending September 2026, Amber Tiles’ share of searches among tile retailers in Australia peaked at 6.5% in October 2025 and was lowest at 4.7% in March 2026.
Across the 12 months ending September 2026, Bunnings rose from 5th to 4th among tile retailers in Australia.
Across the 12 months ending September 2026, Amber Tiles fell from 4th to 5th among tile retailers in Australia.
Across the 12 months ending September 2026, Di Lorenzo Tiles, Tiles of Ezra and Tile Republic held steady: their share of searches among tile retailers in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia tile retailers in September 2026?

7 changes

In September 2026, Bunnings gained share of searches among tile retailers in Australia, from 7.2% to 8.5%.
In September 2026, Amber Tiles gained share of searches among tile retailers in Australia, from 4.8% to 5.7%.
In September 2026, Beaumont Tiles lost share of searches among tile retailers in Australia, from 43.9% to 42.6%.
In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%.
Tile Cloud’s share of searches among tile retailers in Australia has lost ground for 3 months in a row, from 13.7% to 10.4% in September 2026.
Estimated monthly branded searches for Tile Republic in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026.
Estimated monthly branded searches for Di Lorenzo Tiles in Australia fell 10.3% over 12 measured months, from 2.9K to 2.6K in September 2026.

How are branded searches counted for tile retailers?

9 search terms

Each brand's share of searches among tile retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.