Brandwave

Beaumont Tiles vs National Tiles:Which is more popular?

In September 2026, Beaumont Tiles had more branded searches than National Tiles among tile retailers in Australia. Beaumont Tiles had about 49,500 branded searches, while National Tiles had 33,100. Beaumont Tiles made up 42.6% of all tile retailer searches we track, and National Tiles accounted for 28.5%. When we asked ChatGPT and Google AI Overviews about tile retailers, National Tiles appeared in two of the three answers and Beaumont Tiles in one.

Among tile retailers in Australia in September 2026

Who do people search for more?

Beaumont Tiles, about 50% more searches than National Tiles

Beaumont Tiles 49.5K searchesNational Tiles 33.1K searches

Who does AI mention more?

National Tiles, mentioned in 2 of 3 answers, Beaumont Tiles in 1

National Tiles in 2 of 3Beaumont Tiles in 1 of 3

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, National Tiles was mentioned in two out of three: in two of the three ChatGPT answers. Beaumont Tiles was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tile retailers

3 answers

  • Asked ChatGPT

    “Where's the best place to buy tiles in Australia?”

    1. 1National Tiles
    2. 2Beaumont Tiles

  • Asked ChatGPT

    “Which tile shop has the best range for a bathroom renovation?”

    1. Asked ChatGPT

      “What's a good tile shop near me?”

      1. 1National Tiles

    2. Searched Google, AI Overview

      “tiles near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “tile shop near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Is Beaumont Tiles or National Tiles more popular in search?

    This chart shows how often people search Google for Beaumont Tiles and National Tiles by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.

    Beaumont Tiles and National Tiles among tile retailers in Australia, by month

    Share of searches by month for Beaumont Tiles, National Tiles. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBeaumont TilesNational TilesTile CloudBunningsAmber TilesDi Lorenzo TilesTiles of EzraTile Republic
    Oct 202539.4%32.3%11.8%6.5%6.5%1.9%1%0.65%
    Nov 202538.9%31.8%14.3%6.4%5.2%1.9%1%0.57%
    Dec 202540.2%32.9%9.8%8%5.4%1.7%1.3%0.71%
    Jan 202643%28.8%12.9%7%4.7%1.8%1.1%0.71%
    Feb 202643%28.8%12.9%5.8%5.8%2.1%1.1%0.63%
    Mar 202642.6%28.5%12.8%7%4.7%2.4%1.3%0.7%
    Apr 202641.5%27.8%12.4%8.3%5.5%2.3%1.3%0.74%
    May 202645.3%24.8%13.6%7.4%4.9%2.1%1.2%0.66%
    Jun 202646%25.1%13.7%6.2%5%2.1%1.2%0.67%
    Jul 202641.6%27.8%12.5%8.3%5.6%2.1%1.3%0.74%
    Aug 202643.9%29.4%10.7%7.2%4.8%1.9%1.4%0.64%
    Sep 202642.6%28.5%10.4%8.5%5.7%2.2%1.4%0.76%

    How has the Beaumont Tiles and National Tiles comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia tile retailers in September 2026?

    2 changes

    1. In September 2026, Beaumont Tiles lost share of searches among tile retailers in Australia, from 43.9% to 42.6%.

    2. In September 2026, National Tiles lost share of searches among tile retailers in Australia, from 29.4% to 28.5%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Beaumont Tiles’ and National Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Beaumont Tiles

    1 branded search term

    • beaumont tiles

    National Tiles

    1 branded search term

    • national tiles

    How the Brand Demand Index is measured

    Other head-to-heads among tile retailers

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