Brandwave

Choices Flooring vs National Tiles:Which is more popular?

In September 2026, National Tiles had more branded searches than Choices Flooring among flooring retailers in Australia. National Tiles had about 33,100 branded searches, while Choices Flooring had 9,900. National Tiles made up 40.4% of all flooring retailer searches we track, and Choices Flooring accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about flooring retailers, Choices Flooring appeared in three of the four answers and National Tiles in two. Choices Flooring was mentioned before National Tiles in two out of three answers.

Among flooring retailers in Australia in September 2026

Who do people search for more?

National Tiles, about 3 searches for every 1 for Choices Flooring

National Tiles 33.1K searchesChoices Flooring 9.9K searches

Who does AI mention more?

Choices Flooring, mentioned in 3 of 4 answers, National Tiles in 2

Choices Flooring in 3 of 4National Tiles in 2 of 4

Who does AI recommend more?

Choices Flooring, named ahead of National Tiles in 2 of 3 answers

Choices Flooring first in 2National Tiles first in 1

Follow Choices Flooring vs National Tiles and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top flooring retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Choices Flooring was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. National Tiles was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Choices Flooring was listed before National Tiles in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Choices Flooring1st
  2. Andersens2nd
  3. National Tiles3rd
  4. Carpet Court4th
  5. Havwoods5th
  6. Flooring Xtra6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carpet Court3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Choices Flooring3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • National Tiles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Andersens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Havwoods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flooring Xtra1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flooring retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Choices Flooring or National Tiles more popular in search?

This chart shows how often people search Google for Choices Flooring and National Tiles by name. Each line represents a brand's share of searches for all six flooring retailers we track, month by month, from searches in Australia.

Choices Flooring and National Tiles among flooring retailers in Australia, by month

Share of searches by month for National Tiles, Choices Flooring. The figures are in the table below the chart.

View monthly share of searches table
MonthNational TilesCarpet CourtChoices FlooringFlooring XtraAndersensHavwoods
Oct 202548.2%26.4%11.8%9.6%1.6%2.3%
Nov 202549.4%27%12.1%8.1%1.6%1.9%
Dec 202546.4%31.1%11.3%7.6%1.8%1.8%
Jan 202644.4%29.7%13.3%8.9%2.1%1.8%
Feb 202645.5%30.4%11.1%9.1%1.8%2.1%
Mar 202644.1%29.5%13.2%8.8%1.7%2.6%
Apr 202640.7%33.3%12.2%10%1.6%2.3%
May 202640.4%33.1%12.1%9.9%1.6%2.9%
Jun 202637.6%37.6%11.3%9.2%2.2%2.2%
Jul 202640.1%32.8%12%9.8%2.9%2.3%
Aug 202644.2%29.6%10.8%10.8%2.6%2.1%
Sep 202640.4%33%12.1%9.9%2.3%2.3%

How has the Choices Flooring and National Tiles comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia flooring retailers in September 2026?

2 changes
  1. In September 2026, Choices Flooring gained share of searches among flooring retailers in Australia, from 10.8% to 12.1%.

  2. In September 2026, National Tiles lost share of searches among flooring retailers in Australia, from 44.2% to 40.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Choices Flooring’s and National Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Choices Flooring

1 branded search term

  • choices flooring

National Tiles

1 branded search term

  • national tiles

How the Brand Demand Index is measured

Other head-to-heads among flooring retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.