Flooring retailers in Australia:Which are most popular?

Name: Flooring retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, National Tiles was the most searched flooring retailer in Australia, accounting for 40.4% of all searches among the six retailers we track. When we checked with ChatGPT and Google AI Overviews, Carpet Court and Choices Flooring were mentioned most often, in three of the four answers. Choices Flooring was recommended most often, coming first in one out of three responses that gave a list.

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Top flooring retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Carpet Court and Choices Flooring were mentioned most often, in three of the four answers. Choices Flooring was recommended most often, coming first in one out of three answers that gave a list. Andersens was second, and National Tiles was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Carpet Court	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Choices Flooring	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
National Tiles	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Andersens	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Havwoods	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Flooring Xtra	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Carpet Court3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Choices Flooring3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
National Tiles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Andersens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Havwoods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Flooring Xtra1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flooring retailers

4 answers

Asked ChatGPT
“Where should I buy new flooring in Australia?”
Asked ChatGPT
“What are the best flooring stores in Australia?”
Asked ChatGPT
“Which flooring retailer in Australia is best for carpet?”
Searched Google, AI Overview
“flooring”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“carpet”
1. 1Carpet Court

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which flooring retailers do people search for most?

This chart shows how often people search Google for each flooring retailer by name. Each line represents a brand's share of searches for all six flooring retailers we track, month by month, from searches in Australia.

Share of searches among flooring retailers in Australia, by month

Month	National Tiles	Carpet Court	Choices Flooring	Flooring Xtra	Andersens	Havwoods
Oct 2025	48.2%	26.4%	11.8%	9.6%	1.6%	2.3%
Nov 2025	49.4%	27%	12.1%	8.1%	1.6%	1.9%
Dec 2025	46.4%	31.1%	11.3%	7.6%	1.8%	1.8%
Jan 2026	44.4%	29.7%	13.3%	8.9%	2.1%	1.8%
Feb 2026	45.5%	30.4%	11.1%	9.1%	1.8%	2.1%
Mar 2026	44.1%	29.5%	13.2%	8.8%	1.7%	2.6%
Apr 2026	40.7%	33.3%	12.2%	10%	1.6%	2.3%
May 2026	40.4%	33.1%	12.1%	9.9%	1.6%	2.9%
Jun 2026	37.6%	37.6%	11.3%	9.2%	2.2%	2.2%
Jul 2026	40.1%	32.8%	12%	9.8%	2.9%	2.3%
Aug 2026	44.2%	29.6%	10.8%	10.8%	2.6%	2.1%
Sep 2026	40.4%	33%	12.1%	9.9%	2.3%	2.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	National Tiles	40.4%	33.1K	-18.3%	-3.8 points
2, held 2nd	Carpet Court	33%	27.1K	0%	+3.5 points
3, held 3rd	Choices Flooring	12.1%	9.9K	0%	+1.3 points
4, held 4th	Flooring Xtra	9.9%	8.1K	-18.2%	-0.9 points
5, held 5th	Andersens	2.3%	1.9K	-20.8%	-0.3 points
6, held 6th	Havwoods	2.3%	1.9K	0%	+0.2 points

1.National Tiles
40.4%
Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.8 points.
2.Carpet Court
33%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +3.5 points.
3.Choices Flooring
12.1%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.Flooring Xtra
9.9%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.Andersens
2.3%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
6.Havwoods
2.3%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Which brand is most popular in search among flooring retailers in Australia?

6 brands

In September 2026, National Tiles was the most searched among flooring retailers in Australia, with an estimated 33.1K branded searches, 40.4% of all searches for the six we track. Carpet Court is in 2nd place, 7.3 percentage points behind at 33%.

Australia flooring retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
National Tiles	48.2% → 40.4%	49.4%Nov 2025	37.6%Jun 2026	1st
Carpet Court	26.4% → 33%	37.6%Jun 2026	26.4%Oct 2025	2nd
Choices Flooring	11.8% → 12.1%	13.3%Jan 2026	10.8%Aug 2026	3rd
Flooring Xtra	9.6% → 9.9%	10.8%Aug 2026	7.6%Dec 2025	4th
Andersens	1.6% → 2.3%	2.9%Jul 2026	1.6%Oct 2025	6th → 5th
Havwoods	2.3%	2.9%May 2026	1.8%Jan 2026	5th → 6th

Each finding as a sentence

Across the 12 months ending September 2026, National Tiles’ share of searches among flooring retailers in Australia decreased from 48.2% to 40.4%.
Across the 12 months ending September 2026, Carpet Court’s share of searches among flooring retailers in Australia increased from 26.4% to 33%.
Across the 12 months ending September 2026, Andersens’ share of searches among flooring retailers in Australia increased from 1.6% to 2.3%.
Across the 12 months ending September 2026, National Tiles’ share of searches among flooring retailers in Australia peaked at 49.4% in November 2025 and was lowest at 37.6% in June 2026.
Across the 12 months ending September 2026, Carpet Court’s share of searches among flooring retailers in Australia peaked at 37.6% in June 2026 and was lowest at 26.4% in October 2025.
Across the 12 months ending September 2026, Choices Flooring’s share of searches among flooring retailers in Australia peaked at 13.3% in January 2026 and was lowest at 10.8% in August 2026.
Across the 12 months ending September 2026, Flooring Xtra’s share of searches among flooring retailers in Australia peaked at 10.8% in August 2026 and was lowest at 7.6% in December 2025.
Across the 12 months ending September 2026, Andersens’ share of searches among flooring retailers in Australia peaked at 2.9% in July 2026 and was lowest at 1.6% in October 2025.
Across the 12 months ending September 2026, Havwoods’ share of searches among flooring retailers in Australia peaked at 2.9% in May 2026 and was lowest at 1.8% in January 2026.
Across the 12 months ending September 2026, Andersens rose from 6th to 5th among flooring retailers in Australia.
Across the 12 months ending September 2026, Havwoods fell from 5th to 6th among flooring retailers in Australia.
Across the 12 months ending September 2026, Choices Flooring and Flooring Xtra held steady: their share of searches among flooring retailers in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia flooring retailers in September 2026?

6 changes

In September 2026, Carpet Court gained share of searches among flooring retailers in Australia, from 29.6% to 33%.
In September 2026, Choices Flooring gained share of searches among flooring retailers in Australia, from 10.8% to 12.1%.
In September 2026, National Tiles lost share of searches among flooring retailers in Australia, from 44.2% to 40.4%.
In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%.
Estimated monthly branded searches for Andersens in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
Estimated monthly branded searches for Havwoods in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted for flooring retailers?

6 search terms

Each brand's share of searches among flooring retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.