Brandwave

Andersens vs Flooring Xtra:Which is more popular?

In September 2026, Flooring Xtra had more branded searches than Andersens among flooring retailers in Australia. Flooring Xtra had about 8,100 branded searches, while Andersens had 1,900. Flooring Xtra made up 9.9% of all flooring retailer searches we track, and Andersens accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about flooring retailers, Andersens appeared in two of the four answers and Flooring Xtra in one. Andersens was mentioned before Flooring Xtra in every answer that named either.

Among flooring retailers in Australia in September 2026

Who do people search for more?

Flooring Xtra, about 4 searches for every 1 for Andersens

Flooring Xtra 8.1K searchesAndersens 1.9K searches

Who does AI mention more?

Andersens, mentioned in 2 of 4 answers, Flooring Xtra in 1

Andersens in 2 of 4Flooring Xtra in 1 of 4

Who does AI recommend more?

Andersens, named ahead of Flooring Xtra in 2 of 2 answers

Andersens first in 2Flooring Xtra never first

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Top flooring retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Andersens was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Flooring Xtra was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Andersens was listed before Flooring Xtra in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Choices Flooring1st
  2. Andersens2nd
  3. National Tiles3rd
  4. Carpet Court4th
  5. Havwoods5th
  6. Flooring Xtra6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carpet Court3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Choices Flooring3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • National Tiles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Andersens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Havwoods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flooring Xtra1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flooring retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Andersens or Flooring Xtra more popular in search?

This chart shows how often people search Google for Andersens and Flooring Xtra by name. Each line represents a brand's share of searches for all six flooring retailers we track, month by month, from searches in Australia.

Andersens and Flooring Xtra among flooring retailers in Australia, by month

Share of searches by month for Flooring Xtra, Andersens. The figures are in the table below the chart.

View monthly share of searches table
MonthNational TilesCarpet CourtChoices FlooringFlooring XtraAndersensHavwoods
Oct 202548.2%26.4%11.8%9.6%1.6%2.3%
Nov 202549.4%27%12.1%8.1%1.6%1.9%
Dec 202546.4%31.1%11.3%7.6%1.8%1.8%
Jan 202644.4%29.7%13.3%8.9%2.1%1.8%
Feb 202645.5%30.4%11.1%9.1%1.8%2.1%
Mar 202644.1%29.5%13.2%8.8%1.7%2.6%
Apr 202640.7%33.3%12.2%10%1.6%2.3%
May 202640.4%33.1%12.1%9.9%1.6%2.9%
Jun 202637.6%37.6%11.3%9.2%2.2%2.2%
Jul 202640.1%32.8%12%9.8%2.9%2.3%
Aug 202644.2%29.6%10.8%10.8%2.6%2.1%
Sep 202640.4%33%12.1%9.9%2.3%2.3%

How has the Andersens and Flooring Xtra comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia flooring retailers in September 2026?

2 changes

  1. In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%.

  2. Estimated monthly branded searches for Andersens in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Andersens’ and Flooring Xtra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Andersens

1 branded search term

  • andersens flooring

Flooring Xtra

1 branded search term

  • flooring xtra

How the Brand Demand Index is measured

Other head-to-heads among flooring retailers

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