Brandwave

How popular isAndersens?

In September 2026, people searched for Andersens by name about 1,900 times in Australia, an 18.8% increase from the previous year. These searches made up 2.3% of all Australia flooring retailer searches, placing Andersens fifth out of six retailers. When we asked both ChatGPT and Google AI Overviews about flooring retailers, Andersens appeared in two of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Andersens is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. National TilesShare of searches 40.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. Carpet CourtShare of searches 33%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Choices FlooringShare of searches 12.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Flooring XtraShare of searches 9.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  5. AndersensShare of searches 2.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd

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Top flooring retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Andersens was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Andersens is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Choices Flooring1st
  2. Andersens2nd
  3. National Tiles3rd
  4. Carpet Court4th
  5. Havwoods5th
  6. Flooring Xtra6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carpet Court3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Choices Flooring3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • National Tiles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Andersens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Havwoods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flooring Xtra1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flooring retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which flooring retailers compete with Andersens?

Andersens against flooring retailers in Australia, by month

Share of searches by month for National Tiles, Carpet Court, Choices Flooring, Flooring Xtra, Andersens, Havwoods. The figures are in the table below the chart.

View monthly share of searches table
MonthNational TilesCarpet CourtChoices FlooringFlooring XtraAndersensHavwoods
Oct 202548.2%26.4%11.8%9.6%1.6%2.3%
Nov 202549.4%27%12.1%8.1%1.6%1.9%
Dec 202546.4%31.1%11.3%7.6%1.8%1.8%
Jan 202644.4%29.7%13.3%8.9%2.1%1.8%
Feb 202645.5%30.4%11.1%9.1%1.8%2.1%
Mar 202644.1%29.5%13.2%8.8%1.7%2.6%
Apr 202640.7%33.3%12.2%10%1.6%2.3%
May 202640.4%33.1%12.1%9.9%1.6%2.9%
Jun 202637.6%37.6%11.3%9.2%2.2%2.2%
Jul 202640.1%32.8%12%9.8%2.9%2.3%
Aug 202644.2%29.6%10.8%10.8%2.6%2.1%
Sep 202640.4%33%12.1%9.9%2.3%2.3%

  1. 1.National Tiles

    40.4%

    Held 1st. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.8 points.

  2. 2.Carpet Court

    33%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.Choices Flooring

    12.1%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Flooring Xtra

    9.9%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Andersens

    2.3%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.

  6. 6.Havwoods

    2.3%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Andersens and its closest rivals

Every comparison with Andersens

5 comparisons

How has branded search demand for Andersens changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Andersens in Australia rose from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Andersens’ share of searches among flooring retailers in Australia increased from 1.6% to 2.3%.
  • Across the 12 months ending September 2026, Andersens’ share of searches among flooring retailers in Australia peaked at 2.9% in July 2026 and was lowest at 1.6% in October 2025.
  • Across the 12 months ending September 2026, Andersens rose from 6th to 5th among flooring retailers in Australia.

How did search popularity change for Australia flooring retailers in September 2026?

6 changes

  1. In September 2026, Carpet Court gained share of searches among flooring retailers in Australia, from 29.6% to 33%.

  2. In September 2026, Choices Flooring gained share of searches among flooring retailers in Australia, from 10.8% to 12.1%.

  3. In September 2026, National Tiles lost share of searches among flooring retailers in Australia, from 44.2% to 40.4%.

  4. In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%.

  5. Estimated monthly branded searches for Andersens in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Havwoods in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Andersens’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Andersens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • andersens flooring

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How the Brand Demand Index is measured

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