Brandwave

Andersens vs Havwoods:Which is more popular?

In September 2026, Andersens and Havwoods were level in searches among flooring retailers in Australia, with an estimated 1.9K branded searches each, at 2.3% of the total each. When we asked ChatGPT and Google AI Overviews about flooring retailers, Andersens and Havwoods each appeared in two of the four answers. Andersens was mentioned before Havwoods in two out of three answers.

Among flooring retailers in Australia in September 2026

Who do people search for more?

Andersens and Havwoods are searched for about as often as each other.

Andersens 1.9K searchesHavwoods 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Andersens in 2 of 4Havwoods in 2 of 4

Who does AI recommend more?

Andersens, named ahead of Havwoods in 2 of 3 answers

Andersens first in 2Havwoods first in 1

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Top flooring retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Andersens and Havwoods were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Andersens was listed before Havwoods in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Choices Flooring1st
  2. Andersens2nd
  3. National Tiles3rd
  4. Carpet Court4th
  5. Havwoods5th
  6. Flooring Xtra6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carpet Court3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Choices Flooring3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • National Tiles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Andersens2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Havwoods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Flooring Xtra1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about flooring retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Andersens or Havwoods more popular in search?

This chart shows how often people search Google for Andersens and Havwoods by name. Each line represents a brand's share of searches for all six flooring retailers we track, month by month, from searches in Australia.

Andersens and Havwoods among flooring retailers in Australia, by month

Share of searches by month for Andersens, Havwoods. The figures are in the table below the chart.

View monthly share of searches table
MonthNational TilesCarpet CourtChoices FlooringFlooring XtraAndersensHavwoods
Oct 202548.2%26.4%11.8%9.6%1.6%2.3%
Nov 202549.4%27%12.1%8.1%1.6%1.9%
Dec 202546.4%31.1%11.3%7.6%1.8%1.8%
Jan 202644.4%29.7%13.3%8.9%2.1%1.8%
Feb 202645.5%30.4%11.1%9.1%1.8%2.1%
Mar 202644.1%29.5%13.2%8.8%1.7%2.6%
Apr 202640.7%33.3%12.2%10%1.6%2.3%
May 202640.4%33.1%12.1%9.9%1.6%2.9%
Jun 202637.6%37.6%11.3%9.2%2.2%2.2%
Jul 202640.1%32.8%12%9.8%2.9%2.3%
Aug 202644.2%29.6%10.8%10.8%2.6%2.1%
Sep 202640.4%33%12.1%9.9%2.3%2.3%

How has the Andersens and Havwoods comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Andersens took it in January 2026, Havwoods took it in February 2026, Andersens took it in July 2026.
  • Across the 12 months ending September 2026, Andersens’ share of searches among flooring retailers in Australia moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, Havwoods’ share of searches among flooring retailers in Australia held steady at 2.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for Australia flooring retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Andersens in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Havwoods in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Andersens’ and Havwoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Andersens

1 branded search term

  • andersens flooring

Havwoods

1 branded search term

  • havwoods

How the Brand Demand Index is measured

Other head-to-heads among flooring retailers

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