Tool retailers in Australia:Which are most popular?

Name: Tool retailers in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sydney Tools was the most searched tool retailer in Australia, accounting for 49% of all searches among the seven retailers we track. When we checked with ChatGPT and Google AI Overviews, Sydney Tools, Total Tools and Bunnings showed up in every answer. Bunnings was recommended most often, coming first in three out of four responses.

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Top tool retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Sydney Tools, Total Tools and Bunnings appeared every time. Bunnings was recommended most often, coming first in three out of four answers. Total Tools was second, and Sydney Tools was third. Toolmart, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Sydney Tools	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Total Tools	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Bunnings	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Trade Tools	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Toolkit Depot	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Toolmart	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Tools Warehouse	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Asked ChatGPT
“What's the best tool shop in Australia for tradies?”
Asked ChatGPT
“Where can I get the best deals on power tools in Australia?”
Asked ChatGPT
“Which Australian tool stores price match?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“tool shop”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Which tool retailers do people search for most?

This chart shows how often people search Google for each tool retailer by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Share of searches among tool retailers in Australia, by month

Month	Sydney Tools	Total Tools	Trade Tools	Toolkit Depot	Toolmart	Tools Warehouse	Bunnings
Oct 2025	44.9%	44.9%	7.4%	1.5%	0.66%	0.35%	0.23%
Nov 2025	44.9%	44.9%	7.4%	1.5%	0.66%	0.44%	0.24%
Dec 2025	49.2%	40.2%	8.1%	1.3%	0.48%	0.32%	0.32%
Jan 2026	45.1%	45.1%	7.4%	1.2%	0.54%	0.36%	0.23%
Feb 2026	48.8%	39.9%	8%	1.6%	0.88%	0.48%	0.32%
Mar 2026	49%	40.1%	8.1%	1.6%	0.59%	0.39%	0.21%
Apr 2026	49%	40.1%	8.1%	1.6%	0.72%	0.32%	0.21%
May 2026	49.8%	40.7%	6.7%	1.6%	0.73%	0.27%	0.18%
Jun 2026	50%	40.9%	6.7%	1.3%	0.6%	0.26%	0.17%
Jul 2026	49%	40.1%	8.1%	1.6%	0.72%	0.25%	0.21%
Aug 2026	50%	40.9%	6.7%	1.3%	0.6%	0.27%	0.21%
Sep 2026	49%	40.1%	8.1%	1.3%	0.88%	0.32%	0.25%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Sydney Tools	49%	368K	-18.2%	-0.9 points
2, held 2nd	Total Tools	40.1%	301K	-18.2%	-0.8 points
3, held 3rd	Trade Tools	8.1%	60.5K	0%	+1.3 points
4, held 4th	Toolkit Depot	1.3%	9.9K	-18.2%	0 points
5, held 5th	Toolmart	0.88%	6.6K	+22.2%	+0.3 points
6, held 6th	Tools Warehouse	0.32%	2.4K	0%	+0.1 points
7, held 7th	Bunnings	0.25%	1.9K	0%	0 points

1.Sydney Tools
49%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.Total Tools
40.1%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
3.Trade Tools
8.1%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
4.Toolkit Depot
1.3%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.Toolmart
0.88%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
6.Tools Warehouse
0.32%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Bunnings
0.25%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tools”.

Which brand is most popular in search among tool retailers in Australia?

7 brands

In September 2026, Sydney Tools was the most searched among tool retailers in Australia, with an estimated 368K branded searches, 49% of all searches for the seven we track. Total Tools is in 2nd place, 8.9 percentage points behind at 40.1%.

Australia tool retailers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Sydney Tools	44.9% → 49%	50%Jun 2026	44.9%Nov 2025	1st
Total Tools	44.9% → 40.1%	45.1%Jan 2026	39.9%Feb 2026	2nd
Trade Tools	7.4% → 8.1%	8.1%Dec 2025	6.7%May 2026	3rd
Toolkit Depot	1.5% → 1.3%	1.6%May 2026	1.2%Jan 2026	4th
Toolmart	0.66% → 0.88%	0.88%Sep 2026	0.48%Dec 2025	5th
Tools Warehouse	0.35% → 0.32%	0.48%Feb 2026	0.25%Jul 2026	6th
Bunnings	0.23% → 0.25%	0.32%Feb 2026	0.17%Jun 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, Sydney Tools’ share of searches among tool retailers in Australia increased from 44.9% to 49%.
Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia decreased from 44.9% to 40.1%.
Across the 12 months ending September 2026, Trade Tools’ share of searches among tool retailers in Australia increased from 7.4% to 8.1%.
Across the 12 months ending September 2026, Sydney Tools’ share of searches among tool retailers in Australia peaked at 50% in June 2026 and was lowest at 44.9% in November 2025.
Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia peaked at 45.1% in January 2026 and was lowest at 39.9% in February 2026.
Across the 12 months ending September 2026, Trade Tools’ share of searches among tool retailers in Australia peaked at 8.1% in December 2025 and was lowest at 6.7% in May 2026.
Across the 12 months ending September 2026, Toolkit Depot, Toolmart, Tools Warehouse and Bunnings held steady: their share of searches among tool retailers in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia tool retailers in September 2026?

6 changes

In September 2026, Trade Tools gained share of searches among tool retailers in Australia, from 6.7% to 8.1%.
In September 2026, Sydney Tools lost share of searches among tool retailers in Australia, from 50% to 49%.
In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.
Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Toolkit Depot in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Tools Warehouse in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted for tool retailers?

7 search terms

Each brand's share of searches among tool retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.