Total Tools vs Trade Tools:Which is more popular?
In September 2026, Total Tools had more branded searches than Trade Tools among tool retailers in Australia. Total Tools had about 301,000 branded searches, while Trade Tools had 60,500. Total Tools made up 40.1% of all tool retailer searches we track, and Trade Tools accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about tool retailers, Total Tools appeared in all four answers and Trade Tools in three. Total Tools was mentioned before Trade Tools in every answer.
Who do people search for more?
Total Tools, about 5 searches for every 1 for Trade Tools
Who does AI mention more?
Total Tools, mentioned in every answer we collected
Who does AI recommend more?
Total Tools, named ahead of Trade Tools in every answer
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Top tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Total Tools appeared in all four answers. Trade Tools was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Total Tools was listed before Trade Tools in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tool retailers
4 answers
Asked ChatGPT
“What's the best tool shop in Australia for tradies?”
Asked ChatGPT
“Where can I get the best deals on power tools in Australia?”
Asked ChatGPT
“Which Australian tool stores price match?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“tool shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Total Tools or Trade Tools more popular in search?
This chart shows how often people search Google for Total Tools and Trade Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.
Share of searches by month for Total Tools, Trade Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sydney Tools | Total Tools | Trade Tools | Toolkit Depot | Toolmart | Tools Warehouse | Bunnings |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.35% | 0.23% |
| Nov 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.44% | 0.24% |
| Dec 2025 | 49.2% | 40.2% | 8.1% | 1.3% | 0.48% | 0.32% | 0.32% |
| Jan 2026 | 45.1% | 45.1% | 7.4% | 1.2% | 0.54% | 0.36% | 0.23% |
| Feb 2026 | 48.8% | 39.9% | 8% | 1.6% | 0.88% | 0.48% | 0.32% |
| Mar 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.59% | 0.39% | 0.21% |
| Apr 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.32% | 0.21% |
| May 2026 | 49.8% | 40.7% | 6.7% | 1.6% | 0.73% | 0.27% | 0.18% |
| Jun 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.26% | 0.17% |
| Jul 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.25% | 0.21% |
| Aug 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.27% | 0.21% |
| Sep 2026 | 49% | 40.1% | 8.1% | 1.3% | 0.88% | 0.32% | 0.25% |
How has the Total Tools and Trade Tools comparison changed over the last 12 months?
3 findings
- Total Tools was ahead of Trade Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia moved from 44.9% to 40.1%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Trade Tools’ share of searches among tool retailers in Australia moved from 7.4% to 8.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia tool retailers in September 2026?
2 changes
In September 2026, Trade Tools gained share of searches among tool retailers in Australia, from 6.7% to 8.1%.
In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Total Tools’ and Trade Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Total Tools
1 branded search term
- total tools
Trade Tools
1 branded search term
- trade tools
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