Sydney Tools vs Total Tools:Which is more popular?
In September 2026, Sydney Tools had more branded searches than Total Tools among tool retailers in Australia. Sydney Tools had about 368,000 branded searches, while Total Tools had 301,000. Sydney Tools made up 49% of all tool retailer searches we track, and Total Tools accounted for 40.1%. When we asked ChatGPT and Google AI Overviews about tool retailers, both Sydney Tools and Total Tools appeared in all four answers. Total Tools was mentioned before Sydney Tools in every answer.
Who do people search for more?
Sydney Tools, about 22% more searches than Total Tools
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Total Tools, named ahead of Sydney Tools in every answer
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Top tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Sydney Tools and Total Tools showed up in all four answers. Total Tools was listed before Sydney Tools in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tool retailers
4 answers
Asked ChatGPT
“What's the best tool shop in Australia for tradies?”
Asked ChatGPT
“Where can I get the best deals on power tools in Australia?”
Asked ChatGPT
“Which Australian tool stores price match?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“tool shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Sydney Tools or Total Tools more popular in search?
This chart shows how often people search Google for Sydney Tools and Total Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.
Share of searches by month for Sydney Tools, Total Tools. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sydney Tools | Total Tools | Trade Tools | Toolkit Depot | Toolmart | Tools Warehouse | Bunnings |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.35% | 0.23% |
| Nov 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.44% | 0.24% |
| Dec 2025 | 49.2% | 40.2% | 8.1% | 1.3% | 0.48% | 0.32% | 0.32% |
| Jan 2026 | 45.1% | 45.1% | 7.4% | 1.2% | 0.54% | 0.36% | 0.23% |
| Feb 2026 | 48.8% | 39.9% | 8% | 1.6% | 0.88% | 0.48% | 0.32% |
| Mar 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.59% | 0.39% | 0.21% |
| Apr 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.32% | 0.21% |
| May 2026 | 49.8% | 40.7% | 6.7% | 1.6% | 0.73% | 0.27% | 0.18% |
| Jun 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.26% | 0.17% |
| Jul 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.25% | 0.21% |
| Aug 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.27% | 0.21% |
| Sep 2026 | 49% | 40.1% | 8.1% | 1.3% | 0.88% | 0.32% | 0.25% |
How has the Sydney Tools and Total Tools comparison changed over the last 12 months?
3 findings
- Sydney Tools was ahead of Total Tools in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sydney Tools’ share of searches among tool retailers in Australia moved from 44.9% to 49%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia moved from 44.9% to 40.1%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for Australia tool retailers in September 2026?
2 changes
In September 2026, Sydney Tools lost share of searches among tool retailers in Australia, from 50% to 49%.
In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sydney Tools’ and Total Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sydney Tools
1 branded search term
- sydney tools
Total Tools
1 branded search term
- total tools
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