Brandwave

Bunnings vs Tile Republic:Which is more popular?

In September 2026, Bunnings had more branded searches than Tile Republic among tile retailers in Australia. Bunnings had about 9,900 branded searches, while Tile Republic had 880. Bunnings made up 8.5% of all tile retailer searches we track, and Tile Republic accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about tile retailers, neither Bunnings nor Tile Republic appeared in any of the three answers.

Among tile retailers in Australia in September 2026

Who do people search for more?

Bunnings, about 11 searches for every 1 for Tile Republic

Bunnings 9.9K searchesTile Republic 880 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Bunnings in 0 of 3Tile Republic in 0 of 3

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Bunnings nor Tile Republic showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tile retailers

3 answers

  • Asked ChatGPT

    “Where's the best place to buy tiles in Australia?”

    1. 1National Tiles
    2. 2Beaumont Tiles

  • Asked ChatGPT

    “Which tile shop has the best range for a bathroom renovation?”

    1. Asked ChatGPT

      “What's a good tile shop near me?”

      1. 1National Tiles

    2. Searched Google, AI Overview

      “tiles near me”

      Google showed no AI Overview for this search.

    3. Searched Google, AI Overview

      “tile shop near me”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Is Bunnings or Tile Republic more popular in search?

    This chart shows how often people search Google for Bunnings and Tile Republic by name. Each line represents a brand's share of searches for all eight tile retailers we track, month by month, from searches in Australia.

    Bunnings and Tile Republic among tile retailers in Australia, by month

    Share of searches by month for Bunnings, Tile Republic. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBeaumont TilesNational TilesTile CloudBunningsAmber TilesDi Lorenzo TilesTiles of EzraTile Republic
    Oct 202539.4%32.3%11.8%6.5%6.5%1.9%1%0.65%
    Nov 202538.9%31.8%14.3%6.4%5.2%1.9%1%0.57%
    Dec 202540.2%32.9%9.8%8%5.4%1.7%1.3%0.71%
    Jan 202643%28.8%12.9%7%4.7%1.8%1.1%0.71%
    Feb 202643%28.8%12.9%5.8%5.8%2.1%1.1%0.63%
    Mar 202642.6%28.5%12.8%7%4.7%2.4%1.3%0.7%
    Apr 202641.5%27.8%12.4%8.3%5.5%2.3%1.3%0.74%
    May 202645.3%24.8%13.6%7.4%4.9%2.1%1.2%0.66%
    Jun 202646%25.1%13.7%6.2%5%2.1%1.2%0.67%
    Jul 202641.6%27.8%12.5%8.3%5.6%2.1%1.3%0.74%
    Aug 202643.9%29.4%10.7%7.2%4.8%1.9%1.4%0.64%
    Sep 202642.6%28.5%10.4%8.5%5.7%2.2%1.4%0.76%

    Bunnings sells other things too, so only its searches that name this product count here, like “bunnings tiles”.

    How has the Bunnings and Tile Republic comparison changed over the last 12 months?

    3 findings
    • Bunnings was ahead of Tile Republic in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Bunnings’ share of searches among tile retailers in Australia moved from 6.5% to 8.5%, and its estimated monthly branded searches held steady at 9.9K.
    • Across the 12 months ending September 2026, Tile Republic’s share of searches among tile retailers in Australia moved from 0.65% to 0.76%, and its estimated monthly branded searches moved from 1K to 880.

    How did search popularity change for Australia tile retailers in September 2026?

    2 changes

    1. In September 2026, Bunnings gained share of searches among tile retailers in Australia, from 7.2% to 8.5%.

    2. Estimated monthly branded searches for Tile Republic in Australia fell 12% over 12 measured months, from 1K to 880 in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Bunnings’ and Tile Republic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Bunnings

    1 branded search term

    • bunnings tiles

    Tile Republic

    1 branded search term

    • tile republic

    How the Brand Demand Index is measured

    Other head-to-heads among tile retailers

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