Brandwave

How popular isRao's?

In September 2026, people searched for Rao's by name about 14,600 times in the United States, a 50.5% decrease from the previous year. These searches made up 3% of all United States frozen pizza brand searches, placing Rao's eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about frozen pizza brands, Rao's appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Rao's is the eighth most searched of 9 competitors and the most recommended in AI answers.

  1. Home Run InnShare of searches 21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  2. DiGiornoShare of searches 18.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Totino'sShare of searches 18.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. Red BaronShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Rao'sShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top frozen pizza brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rao's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rao's is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rao's1st
  2. Motor City Pizza Co.2nd
  3. Red Baron3rd
  4. Screamin’ Sicilian4th
  5. DiGiorno5th
  6. Home Run Inn6th
  7. Newman's Own7th
  8. Tombstone8th
  9. Totino's9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Baron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Home Run Inn4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motor City Pizza Co.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screamin’ Sicilian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rao's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DiGiorno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Newman's Own2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Totino's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tombstone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about frozen pizza brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which frozen pizza brands compete with Rao's?

Rao's against frozen pizza brands in the United States, by month

Share of searches by month for Home Run Inn, DiGiorno, Totino's, Red Baron, Motor City Pizza Co., Tombstone, Screamin’ Sicilian, Rao's. The figures are in the table below the chart.

View monthly share of searches table
MonthHome Run InnDiGiornoTotino'sRed BaronMotor City Pizza Co.TombstoneScreamin’ SicilianRao'sNewman's Own
Oct 202519.9%21.8%13.3%14.6%11.9%5.3%4.4%7.7%1%
Nov 202522.1%19.8%14.8%16.2%10.8%5.9%4%5.7%0.76%
Dec 202520.7%18.5%15.7%18.5%12.4%4.5%3.7%5.1%0.9%
Jan 202617.5%23.4%16.2%15.6%12.8%5.7%3.8%3.9%1.1%
Feb 202618.4%21.8%15.1%17.8%11.9%5.3%4.4%4.2%1%
Mar 202622.2%19.9%15.7%16.3%10.9%4.9%4.9%3.9%1.4%
Apr 202620.7%18.5%14.7%15.2%18.5%4.5%3.7%3.1%1.1%
May 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jun 202622.2%19.9%15.8%16.3%13.3%4.9%3.3%3.2%1.2%
Jul 202620.4%18.2%17.6%18.2%12.2%5.4%3.6%2.9%1.3%
Aug 202619.9%19.2%21.4%15.7%10.5%5.7%2.6%3.8%1.1%
Sep 202621%18.8%18.2%15.4%12.6%6.9%3.1%3%1.1%

  1. 1.Home Run Inn

    21%

    Moved from 2nd to 1st. 55.3K estimated branded searches, -11.8% vs prior month. Share +1.1 points.

  2. 2.DiGiorno

    18.8%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  3. 3.Totino's

    18.2%

    Moved from 1st to 3rd. 47.9K estimated branded searches, -29.1% vs prior month. Share -3.3 points.

  4. 4.Red Baron

    15.4%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Motor City Pizza Co.

    12.6%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  6. 6.Tombstone

    6.9%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  7. 7.Screamin’ Sicilian

    3.1%

    Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.Rao's

    3%

    Moved from 7th to 8th. 8K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  9. 9.Newman's Own

    1.1%

    Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Rao's and its closest rivals

Every comparison with Rao's

14 comparisons

How has branded search demand for Rao's changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rao's in the United States fell from 29.5K to 14.6K.
  • Across the 12 months ending September 2026, Rao's’ share of searches among frozen pizza brands in the United States decreased from 7.7% to 3%.
  • Across the 12 months ending September 2026, Rao's’ share of searches among frozen pizza brands in the United States peaked at 7.7% in October 2025 and was lowest at 2.9% in July 2026.
  • Across the 12 months ending September 2026, Rao's fell from 6th to 8th among frozen pizza brands in the United States.

How did search popularity change for United States frozen pizza brands in September 2026?

6 changes

  1. In September 2026, Home Run Inn overtook Totino's to become the leader among frozen pizza brands in the United States, with 21% of the searches.

  2. In September 2026, Screamin’ Sicilian overtook Rao's to rank 7th among frozen pizza brands in the United States, with 3.1% of the searches.

  3. In September 2026, Motor City Pizza Co. gained share of searches among frozen pizza brands in the United States, from 10.5% to 12.6%.

  4. In September 2026, Tombstone gained share of searches among frozen pizza brands in the United States, from 5.7% to 6.9%.

  5. In September 2026, Totino's lost share of searches among frozen pizza brands in the United States, from 21.4% to 18.2%.

  6. In September 2026, Rao's lost share of searches among frozen pizza brands in the United States, from 3.8% to 3%.

How are Rao's’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rao's frozen pizza
  • raos frozen pizza
  • raos pizza
  • raos soup

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How the Brand Demand Index is measured

Where does Rao's compete?

Rao's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Soup brands6th of 72.2%Show ranking
Frozen pizza brands8th of 93%Shown above
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