Brandwave

Pacific Foods vs Rao's:Which is more popular?

In September 2026, Pacific Foods had more branded searches than Rao's among soup brands in the United States. Pacific Foods had about 7,800 branded searches, while Rao's had 6,600. Pacific Foods made up 2.6% of all soup brand searches we track, and Rao's accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about soup brands, Pacific Foods appeared in all five answers and Rao's in two. Pacific Foods was mentioned before Rao's in every answer.

Among soup brands in the United States in September 2026

Who do people search for more?

Pacific Foods, about 18% more searches than Rao's

Pacific Foods 7.8K searchesRao's 6.6K searches

Who does AI mention more?

Pacific Foods, mentioned in every answer we collected

Pacific Foods in 5 of 5Rao's in 2 of 5

Who does AI recommend more?

Pacific Foods, named ahead of Rao's in every answer

Pacific Foods first in 5Rao's never first

Follow Pacific Foods vs Rao's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top soup brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pacific Foods appeared in all five answers. Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pacific Foods was listed before Rao's in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campbell's1st
  2. Progresso2nd
  3. Amy's3rd
  4. Pacific Foods3rd
  5. Rao's5th
  6. Health Valley6th
  7. Heinz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campbell's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pacific Foods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Health Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Pacific Foods or Rao's more popular in search?

This chart shows how often people search Google for Pacific Foods and Rao's by name. Each line represents a brand's share of searches for all seven soup brands we track, month by month, from searches in United States.

Pacific Foods and Rao's among soup brands in the United States, by month

Share of searches by month for Pacific Foods, Rao's. The figures are in the table below the chart.

View monthly share of searches table
MonthCampbell'sProgressoHeinzAmy'sPacific FoodsRao'sHealth Valley
Oct 202562.2%13.9%13.7%4.2%2.6%2.7%0.57%
Nov 202588.5%4.6%3.7%1.1%1.1%0.9%0.15%
Dec 202576.1%10.5%5.6%2.2%2.8%2.5%0.35%
Jan 202665.9%15.1%8.1%3.7%3.5%3%0.66%
Feb 202667.5%12.4%9.1%4.2%3.2%2.7%0.82%
Mar 202670.9%11.1%8.6%3.9%2.8%2.1%0.65%
Apr 202669.9%8.3%9.1%7.6%2.9%1.8%0.49%
May 202668.4%10.6%9.5%6.5%3%1.5%0.42%
Jun 202671.1%9%9.9%5.5%2.4%1.6%0.44%
Jul 202669.6%9.3%10.3%5.7%2.6%2%0.39%
Aug 202668.6%10.1%11.7%4.4%3%1.9%0.4%
Sep 202669.6%11.2%9%5%2.6%2.2%0.31%

How has the Pacific Foods and Rao's comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Pacific Foods took it in November 2025.
  • Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup brands in the United States held steady at 2.6%, and its estimated monthly branded searches held steady at 7.8K.
  • Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for United States soup brands in September 2026?

1 change

  1. Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pacific Foods’ and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pacific Foods

2 branded search terms

  • pacific foods
  • pacific soup

Rao's

1 branded search term

  • raos soup

How the Brand Demand Index is measured

Other head-to-heads among soup brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free